State Sales Manager

Role

State Manager

Location

Bangalore & Bhubaneshwar

Key Result Areas (Key Performance Indicators)

• Own end-to-end sales delivery and revenue growth at the state level
• Drive market expansion through deeper penetration of existing dealers and addition of new trade partners
• Build and manage strong trade relationships with dealers, distributors, and key channel partners
• Lead demand generation initiatives to improve secondary sales, offtake, and wallet share

• Drive influencer engagement (architects, contractors, builders) to generate sustained sales pull
• Monitor state-level sales KPIs including volumes, conversion, productivity, and closures
• Translate market intelligence into actionable sales and pricing strategies
• Ensure effective execution of trade schemes, promotions, and visibility programs
• Coach and manage field sales teams to deliver targets and improve sales effectiveness
• Coordinate with central sales and marketing teams for campaign rollout and execution
• Track lead flow, pipeline conversion, and closure performance across channels

Educational Background and Work Experience

• Bachelors degree (MBA/PGDM in Sales & Marketing preferred)
• 812 years of experience in front-end sales roles across retail / trade / channel sales
• Proven experience in managing dealers, distributors, and on-ground sales teams

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Key Competencies/ Skills:

Candidate to bring expertise across multiple industry, high energy and drive to build and grow the business in a highly competitive environment. The candidate should be extremely flexible in travelling across locations.

• Field leadership and team management
• Sales and demand generation expertise
• Planning and territory management
• Influencer and channel relationship building
• Performance tracking and corrective action
• Market intelligence and competitive understanding
• Execution ownership and accountability