Consumer Activation Manager MENEAT Travel Retail

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Please, apply till November 30th
Consumer Activation Manager MENEAT Travel Retail
The Consumer Activation Manager TR plays a key role in driving brand engagement and visibility across assigned markets. This position is responsible for developing and executing impactful activation strategies that bring brand stories to life, enhance consumer experience, and deliver measurable business results. By working collaboratively with cross-functional teams, the Consumer Activation Manager ensures seamless implementation of marketing plans that align with global brand strategies and regional priorities.
Position

The Consumer Activation Manager MENEAT Travel Retail will be responsible for

• Marketing Strategy Lead the development of marketing strategies for assigned markets in collaboration with the Sales team based on GTR directions, synergy with domestic market internal plans and global trends, regulatory environment, and digital transformation priority.
• Brand Activation Execution Excellence Lead the planning and Implementation of brand equity building initiatives in collaboration with Sales and P&S team through impactful merchandizing solutions & POSM based on GTR Equity guidelines, consumer centric brand activations for new launches, LEP and/or brand rejuvenations, maintaining a clear marketing activation calendar view of all projects with regular status updates, ongoing evaluation of marketing programs and driving efficiency of campaigns.
• Retail Excellence (1-2-1) Program Collaborate closely with RSC (Retail Sales Consult) SPOC (Single Point of Contact) in providing support to GTR RSC program through develop RSC brands communication training materials, deliver brands communication training to RSC when required, together with Sales team, RSC SPOC and Global Indirect Procurement continuously search for the best and cost-efficient agencies to work with.
• Marketing Budget Management Develop and manage assigned markets marketing budget process to ensure timely, consistent, and integrated delivery of marketing plans deliver clear and consistent plan during Annual Plans and quarterly revisions with detailed explanations on variances and/or changes in collaboration with sales team, ensure marketing investments efficiency & ROI via right resources allocation based on locations prioritization, ensure accuracy and full compliance with internal Policies & Procedures.
  

Requirements

• University degree or equivalent (required)
• 4-5 years in FMCG brand/trade marketing experience, incl. consumer/commercial promotions management, would be an advantage
• Fluent in English; other languages will be an advantage
• Advanced proficiency in Microsoft Office PowerPoint/Excel and SAP
• Negotiation and basic financial skills

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• Brand & Category Management
• Trade Marketing & Merchandising
• Shelf Space & Planogram Management
• External Environment Awareness (Tax, Trade, Legal)
• Customer & Consumer Marketing and Brand Communication (ATL/BTL)
• Trade Research & Segmentation, Merchandising, and Key Account Management
  

What To Expect

• Opportunity to work in an international environment in a modern office with a team of various backgrounds and experiences
  

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Next Steps
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.