Performance Marketing Lead

Purpose of your role

Kcal World is hiring a Performance Marketing Lead to own and scale paid growth across multiple brands in our portfolio. This is a high-ownership, hands-on leadership role with full accountability for performance marketing strategy, execution, optimization, and results.

What You Will Own

• Performance marketing ownership across multiple Kcal World brands
• Paid media across Meta, Google, TikTok, and other growth channels
• Direct-response ad strategy and scripting
• End-to-end paid growth strategy, execution, testing, optimization, and scaling
• Customer acquisition, CAC efficiency, and revenue impact
• Budget planning, forecasting, and spend allocation
• A/B testing across creatives, audiences, offers, funnels, and landing pages
• Performance reporting, insights, and recommendations to leadership

How You Will Work

You will work cross-functionally and with senior stakeholders.

• Work with Brand Managers on growth goals, positioning, and offers
• Work with Creative and Content teams to test and scale high-performing creatives
• Collaborate with Technical and Product teams on tracking, attribution, and conversion optimization
• Regularly update and report performance to management and senior leadership
• Turn data into clear insights and decisions for stakeholders

Who This Role Is For

You are a strong fit if you:

• Have 3-5 or more years of hands-on performance marketing experience
• Have scaled paid media on Meta and Google, with TikTok as a plus
• Are comfortable owning significant budgets and results
• Think in funnels, not just channels
• Are confident with data, dashboards, and attribution
• Can manage multiple brands simultaneously

Must Have

• Experience in subscription, DTC, or e-commerce
• Experience in high-growth or multi-brand environments
• Experience mentoring or leading performance marketers
• Excels at GA4, Google Tag Manager, Looker Studio, and CRM tools

Why Kcal World

• Ownership across multiple established and fast-growing brands
• Strong in-house creative, content, and technical teams
• Fast decision-making and a test-and-learn culture
• Real impact, meaningful budgets, and complex growth challenges

WHAT WE BRING TO THE TABLE

• A fun friendly place to work and a great company culture to match. Did we mention we offer free lunches

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• An inclusive, collaborative community, where your voice will be heard, and you'll have the opportunity to fuel your creative journey.
• The ability to really make a difference with your ideas we're a purpose driven company.
• A modern office environment designed to foster inspiration, creativity, and teamwork.
• A talented team of super smart (but humble) people.
• A culture committed to innovation, openness, humor, respect & motivation.

WHO WE ARE & WHAT WE'RE ABOUT

1. Continuous Development

At Kcal we're all about being better than we were yesterday, so naturally we want you to develop your own greatest asset YOU. We encourage everyone on our team to continuously learn and grow into the best version of themselves so they can feel empowered not only in their job, but in life in general. Because at the end of the day, when you win, we all win.

2.Support & Collaboration

No one does it alone and there's nothing wrong with asking for help when it's needed. We want everyone at Kcal to feel like they're part of a supportive team. Because when we work together, we come up with better ideas, faster solutions, limit errors, and achieve more together.

3.Respectful Listening

At Kcal we believe respect should be nonnegotiable. And that it should go both ways in communicating and listening. We encourage open and honest communication while simultaneously doing our best to listen with the intention to understand and find common ground.

4.Trust & Accountability

Personal accountability is the best way to foster trust amongst one another. We all have responsibilities to our roles, our teams, and our customers and it's important that we demonstrate that accountability in every task that we carry out. This ensures not only that we can deliver in our roles, but also that can excel.

5.Innovation & Creativity

Kcal thrives off innovation and creativity they're part of the DNA of what we do. And we strive to infuse them into every aspect of the company, from our brands to our culture, to our processes and finally to every bite of food our customers eat.

6.A Passion for Healthy Living

We walk the talk. We're passionate about making the world a healthier place one meal at a time!We continuously encourage healthy lifestyle choices through wholesome high-quality food, and our aim is to inspire and motivate those around us to eat well and be well.