Digital Marketing Specialist

Kern Culture is a Mumbai-based firm that designs ecosystems to create the right ambience and purpose for brands. We help clients create and sustain empowered brands through holistic transformations in the way businesses function and how products are portrayed and perceived.

The Senior Manager Digital Marketing will lead digital initiatives to drive organic and paid growth across multiple platforms. The role demands a strategic thinker with a strong analytical mindset, deep expertise in SEO, and experience managing cross-functional teams to execute integrated campaigns.

• Develop and execute end-to-end digital marketing strategies to increase online visibility, organic traffic, and engagement across platforms.
• Plan and allocate budgets across SEO, social media, paid media, and digital campaigns to maximize ROI.
• Identify emerging digital trends and incorporate them into marketing plans.

• Oversee SEO activities, including keyword research, competitor analysis, backlink strategies, and technical SEO.
• Optimize on-page and off-page SEO elements, ensuring adherence to search engine algorithms.
• Conduct regular website health audits and recommend improvements for better search visibility.

• Collaborate with content teams to create SEO-friendly content for primary and secondary website pages.
• Develop strategies for content marketing, outreach, and PR to improve organic search results.

• Design, execute, and monitor digital campaigns across multiple channels (social media, SEO, PPC, email marketing).
• Coordinate integrated campaigns across organic and paid channels to drive maximum results.
• Track and analyze campaign performance using tools like Google Analytics and prepare actionable reports.

• Lead a team of digital marketing professionals, fostering collaboration and innovation.
• Provide mentorship, feedback, and training to ensure team alignment with business objectives.
• Work closely with cross-functional teams, including creative, development, and analytics teams, for campaign execution.

• Collaborate with internal and external stakeholders to align digital strategies with overall business goals.
• Prepare and present digital marketing pitches, reports, and performance reviews to clients and senior management.

• Monitor KPIs, traffic trends, and conversion rates to identify growth opportunities.
• Provide monthly performance reports and insights for continuous improvement.
• Use tools such as Google Analytics, Google Search Console, and SEO auditing tools.
  

• Expertise in SEO strategy, keyword research, and technical SEO audits.

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  Proficiency in Google Analytics, Search Console, and other SEO tools.
• Strong understanding of content marketing, backlinking, and outreach strategies.
• Proven experience managing digital campaigns across social media, PPC, and email marketing.
• Leadership and team management capabilities with excellent communication skills.
• Data-driven mindset with strong analytical and reporting skills.
• Ability to multitask and manage multiple projects simultaneously.
  

• Bachelors or Masters degree in Marketing, Digital Marketing, Communications, or a related field.
• Certifications in SEO, Google Analytics, or Digital Marketing are a plus.
• Proven track record in handling large-scale SEO and digital campaigns across diverse industries.

Why Join Us

• Opportunity to lead strategic digital initiatives for a dynamic organization.
• Collaborative and growth-oriented work environment.
• Exposure to innovative digital marketing tools and strategies.

Application Instructions:

Interested candidates, please send your resume and cover letter to [HIDDEN TEXT]