Regional Marketing Manager

Role Overview

The Regional Marketing Manager drives regional pipeline growth, brand presence, and go-to-market execution by translating global marketing strategy into high-impact, region-specific programs aligned with sales priorities.

This role partners closely with regional sales leadership to generate demand, accelerate deals, and strengthen brand relevance across target markets.

Key Responsibilities

Regional GTM & Demand Generation

• Own and execute the regional marketing strategy aligned to revenue and pipeline goals
• Localize global positioning and messaging into regionally relevant campaigns
• Plan and execute multi-channel demand programs including ABM, field marketing, events, and partner marketing initiatives
• Drive pipeline creation across mid-market and enterprise segments

Sales Alignment & Revenue Support

• Act as a strategic partner to regional sales leadership
• Align on target account prioritization, ICP focus, and quarterly GTM plans
  
• Enable sales teams with regional messaging, case studies, proof points, and sales assets

Account-Based Marketing (ABM)

• Design and execute ABM programs for priority enterprise accounts
• Define target account lists in collaboration with sales
• Orchestrate multi-channel ABM programs across email, LinkedIn, events, and executive initiatives
• Support deal acceleration through tailored account-level marketing

Events & Field Marketing

• Own and execute the regional field marketing strategy
• Plan and manage industry conferences, executive roundtables, customer events, and roadshows
• Ensure events drive pipeline creation and deal progression

Partner & Channel Marketing

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• Support partner-led demand generation initiatives
• Run joint campaigns, co-marketing programs, and partner events
• Enable partner-sourced pipeline while ensuring consistent messaging

Regional Brand & Market Presence

• Act as brand custodian for the region
• Ensure consistency across events, digital channels, PR, and content
• Build regional thought leadership through media engagement and customer advocacy

Budget & Performance Management

• Own regional marketing budget and ROI tracking
• Manage agencies and vendors
• Track pipeline contribution, campaign ROI, conversion rates, and cost efficiency
• Provide performance updates to regional and global stakeholders