Head Sales - Stationery

General Manager (Sales)

Industry: Stationary/ FMCG

Location: Mahim(Mumbai)

Reports to: CEO

Role Overview

Reporting to the CEO, the candidate will form part of the senior team at Kores, and will therefore need to have a strategic approach. The position requires strong leadership, commercial acumen, and the ability to execute both sales and marketing initiatives effectively across multiple regions.

Key Responsibilities

1. Strategic Leadership

• Develop long-term and annual sales plans aligned with organizational goals.
• Drive implementation of the companys strategic roadmap for both short-term and long-term growth.
• Lead sales planning, forecasting, and performance management across regions.

2. Market Expansion & Channel Development

• Spearhead retail and distribution expansion initiatives.
• Identify and develop new market opportunities, channels, and strategic partnerships.
• Monitor competitor activities and provide timely insights to management on market trends, price changes, and new product launches.

3. Sales Operations Management

• Set, monitor, and achieve sales targets across all territories.
• Oversee the sales function, ensuring seamless coordination of all sales-related activities.
• Execute marketing strategies including pricing, promotions, and schemes to support sales growth.
• Ensure strong control on outstanding, inventory levels, and adherence to product-wise margin guidelines.
• Minimize sales returns and damages by ensuring disciplined depletion plans and preventing overstocking at retail points.

4. Financial & Commercial Management

• Manage the divisions sales budget and ensure optimal use of marketing and trade promotion spends.
• Implement cost control mechanisms for trade promotions and ensure effective utilization of budgets.
• Oversee timely collection of receivables and support healthy cash flow.

5. Technology & Data Management

• Drive adoption and effective usage of advanced sales force automation tools.

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• Promote a data-driven culture within the sales team for decision-making and performance improvement.
• Implement structured review mechanisms (weekly, fortnightly, monthly).

6. People Leadership

• Recruit, train, and motivate the sales workforce to deliver consistent performance.
• Build capability and leadership within the sales organization.
• Foster a high-performance culture through continuous coaching and structured feedback.

Qualifications & Experience

• Graduate/Post-graduate, preferably MBA in Sales/Marketing.
• 1520 years of progressive experience in FMCG sales, with at least 57 years in a senior leadership role.
• Preferable from stationary
• Strong understanding of retail, distribution, channel management, and marketing execution.
• Proven track record of driving regional and multi-geography sales performance.
• High proficiency in sales automation tools and data analytics.
• Strong commercial understanding and margin management capability.