Technology Marketing Manager

KPIT is a global technology company with software solutions that will help mobility leapfrog towards autonomous, clean, smart, and connected future. We are constantly looking for world class talent who can make an impact in the world of mobility.

We are looking for a passionate professional with core competencies in technology marketing and strong knowledge of cloud & semicon ecosystem. Candidate should be able to create stories around automotive technologies and the value it brings and execution of go-to-market campaigns.

Understand our work, domains we operate in on www.kpit.com

Responsibilities

1. Technology marketing,Planning and execution of marketing activities (Branding, Positioning, Content creation) for specific product(s) and/or solution(s)Designs, develops, and implements marketing programs and strategies for KPITs offerings.Design and execute campaigns for achieving agreed targets Awareness, impressions, lead generation.
2. Develop content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations, sales training materials, thought leadership and demand generation assets.
3. Monitors industry trends, movements, competitive activity, new markets and tech areas of offerings
4. Liaison with external consultants, partners, agencies, freelancers and other channels for creation of collaterals and execution
5. Sound knowledge and understanding of Cloud players (Microsoft, Amazon, Google) and their business models with automotive OEMs

1. Technology Storytelling Understand audience, buying process and key challenges.

2. Understand complex technology that goes into building great features for next gen automobiles.
3. Craft memorable stories that our audience can appreciate and experience.
4. Build long lasting stories in form of presentations, articles and other touch points that will aid in positioning and business development.
5. Work with cross functional teams; Research

Mandatory to have:

• Sound business and the target audience understanding.
• Can align well with the changing dynamics of our industry (automotive software)
• Able to craft our messaging, find the most optimum messenger (channel) to reach the target audience quickly
• Able to get in outside-in perspective, understand our competition in greatest detail
• Able to grasp the complexity and the opportunity in our business
• Manage the master message as well as storyboarding around it through case studies, campaigns, and webinars

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• Quick learner of the concepts, trends, nuance of the offering
• Will be great if the candidate is experienced in working with companies from - Semicon, cloud, consulting (like McKinsey, Deloitte, etc.), middleware, testing tools (like dSPACE, Ansys, etc.)
• Marketing basics research, communication, articulation
• Strong emphasis on articulation of complex, abstract topics
• Strong presentation skills and data visualization
• Expert on PowerPoint presentations, Word, Campaign management/execution, data analytics (tableau etc.)
• Passion to learn automotive / mobility /technology topics.
• Excellent communication and interpersonal skills
• Exposure to digital marketing (LinkedIn, Eloqua etc)

Experience:

Relevant experience with mix of technology marketing, customer acquisition & business development working on similar responsibilities mentioned and demonstrated success in other organizations.