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Job Description
Department: Sales & Marketing
Location: Bangalore
Position Overview:
The Cross-Sell Strategy Head is responsible for developing and executing strategies to maximize the cross-selling of products and services within the organization. This role involves leveraging customer data, market insights, and innovative approaches to enhance customer engagement and drive revenue growth through effective cross-selling initiatives.
Key Responsibilities:
Strategy Development:
- Develop and lead the implementation of a comprehensive cross-sell strategy that aligns with the company’s overall sales and revenue goals.
- Identify key products and services suitable for cross-selling and create targeted initiatives to promote them.
- Analyze market trends, customer behaviour, and competitor strategies to inform the cross-sell approach.
- Develop effective cross-sell programs and create unique value propositions tailored to diverse customer segments.
- Design and oversee cross-sell programs and campaigns, ensuring they are effective, scalable, and measurable.
- Collaborate with marketing, product, and sales teams to develop and execute integrated cross-sell campaigns.
- Monitor and evaluate the performance of cross-sell initiatives, adjusting strategies as needed to achieve desired outcomes.
- Utilize customer data and analytics to identify cross-sell opportunities and tailor strategies to different customer segments.
- Develop models and metrics to track cross-sell effectiveness, customer uptake, and overall impact on revenue.
- Conduct regular analysis to understand customer needs, preferences, and purchasing behaviour.
- Utilize CRM tools and data analytics to segment customers effectively and create targeted cross-sell propositions.
- Work closely with product teams to understand product features, benefits, and compatibility for cross-selling.
- Coordinate with sales teams to train and support them in executing cross-sell strategies.
- Integrate cross-sell initiatives with existing sales and marketing programs to enhance overall effectiveness.
- Explore new methodologies and technologies to enhance cross-sell capabilities and customer engagement.
- Stay updated on industry best practices and emerging trends in cross-selling.
- Continuously refine and improve cross-sell strategies based on feedback and performance data.
- Lead and mentor a team of professionals focused on cross-sell strategy and execution.
- Provide guidance, support, and performance management to ensure team effectiveness.
- Foster a collaborative and innovative team culture that drives results.
- Build and develop a high-performing team that drives cross-sell initiatives, including identifying and developing talent within the team.
- Lead a team of data analysts to analyze the KreditBee database and identify customer segments suitable for cross-selling.
- Oversee the utilization of data analytics to derive actionable insights for targeted cross-sell opportunities, primarily through the digital app.
- Ensure the team combines analytics, tech-product understanding, and finance experience effectively to enhance cross-sell initiatives.
- Education: Engineering degree from IIT/NIT plus MBA from top IIMs.
- Experience:
- Minimum of 7-10 years of experience in sales, marketing, or business development with a focus on cross-selling, upselling, or customer lifecycle management.
- Extensive experience in customer segmentation and data-driven marketing.
- Prior experience in banks, fintechs, or NBFCs managing analytics or cross-sell functions.
- Skills:
- Strong data analytics skills with the ability to translate data into actionable insights.
- Understanding of loan products such as Digital Personal Loans, Insurance, 2W Auto Loans, Housing Loans, Loan Against Property (LAP), etc.
- Proficiency in customer relationship management (CRM) systems and marketing automation tools.
Skills
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About Company
KreditBee is a platform that facilitates loan transactions between borrowers and personal loan providers such as NBFCs/Banks. All loan applications are approved and sanctioned by the NBFCs/Banks registered with the RBI. All details are clearly stated upfront during the Loan application.
KreditBee takes pride in being inclusive as an Instant Loan provider, Users can apply for Personal Loans up to ₹ 5 Lakhs as per the requirement. The documentation needed is minimal and the entire process starting from registration to disbursement takes an average of 10 minutes. The application process is completely online and on approval, the funds are immediately transferred to the bank account of the applicant. There are a number of unique Loan Offers available with simple repayment plans.
Important dates & deadlines?
Application Deadline
19 Aug 24, 02:38 PM IST
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Strategy Head - Cross Sell
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