L'Oreal - Multi-Div Marketing Effectiveness Lead - CDMO Function

The world leader in cosmetics, L'Oreal is present in 140 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition by 2020 is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L'Oreal supports diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.
The DNA of L'Oreal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L'Oreal worldwide to fuel local market innovations. In our quest to win the next billion consumers, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure?
We have a suitable position of Multi-Div Marketing Effectiveness Lead in the CDMO function reporting to the Head - Consumer & Market Insights, L'Oreal India. This role will be responsible for developing and implementing measurement frameworks for key strategic projects and drive a full funnel consumer journey with our BETs (Beauty engagement touchpoints) at L'Oral India.
You should have a minimum of 9-10 years of relevant work experience preferably with FMCG Analytics functions / Research Agencies. The location of the job will be in Mumbai - HO.
Key Responsibilities:
MEASUREMENT STRATEGY & DATA INTEGRITY:

- Define and drive the overall Group measurement and effectiveness program, working alongside BetIQ and our brands/divisions
- Ensure data integrity and methodology is accurate, consistent, and reliable across all media platform testing and measurement
COLLABORATION & PERFORMANCE:
- Work closely with internal teams, especially CMI, to ensure marketing planning is data-driven and aligned with overall objectives, leveraging insights from BetIQ and other key learnings
- Monitor key performance indicators to guide decision-making and enhance future campaigns, using both BetIQ and traditional measurement method
CONTINUOUS IMPROVEMENT & INSIGHTS:
- Provide actionable insights from MMMs (mixed media measurement), BetIQ, and other data sources to optimize media strategies and ensure data-informed decision-making
- Stay updated on the latest measurement tools and methodologies, including BetIQ, to refine and advance the evaluation process alongside the Global BetIQ team
Key Competencies:
- Strong analytical skills with proven experience in measurement and analytics.
- Experience running mixed-media measurement projects.
- Excellent communication and presentation skills across cross functional teams and senior leadership
- Ability to manage multiple projects and thrive in ambiguity.
Education:
- MBA / Masters
L'Oreal is committed to building a diverse environment and is proud to be an equal opportunity employer. L'Oreal closely prohibits discrimination against any employee or applicant for employment because of the individual's race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.