Business Development & Channel Expansion Manager

Job Title: Business Development & Channel Expansion Manager

(FMCG Ecommerce, Modern Trade, Quick Commerce).

Location: Mumbai preferred (Hybrid: Remote + weekly in-person sync).

Employment Type: Full-Time.

About Us:

We are a premium, clean-label food brand with a growing presence across marketplaces and direct-to-consumer channels. With a strong focus on ingredient integrity, transparency, and quality, we are now looking to scale distribution through 1P ecommerce models, modern trade, general trade, and quick commerce platforms.

Role Overview:

This is a hardcore business development role for someone who can open new revenue-driving channels across ecommerce (1P), quick commerce, modern trade, and GT retail. Youll work directly with the founder to identify opportunities, pitch the brand, negotiate terms, and onboard high-potential sales partnerships.

You will not be expected to run campaigns from scratch thats what our agency is for but you will be expected to monitor, drive, and maximise results from them, while also ensuring flawless listing hygiene, seller operations, and performance tracking.

You Are:

• A deal-closer, not a desk-bound coordinator you chase growth, not tasks.
• Deeply networked in the FMCG and retail ecosystem, especially within food/snacking.
• Experienced in cracking 1P deals with Amazon, Flipkart, and onboarding on Q-commerce platforms like Zepto, Blinkit, Instamart.
• Comfortable negotiating with category managers, distributors, and retail chains from pricing to margin structures.
• A business builder who knows how to open doors, not just manage existing channels.
• Fluent in the language of volumes, visibility, contribution margins, and replenishment cycles.
• Hungry to work in a founder-led, fast-moving setup where you can directly shape revenue outcomes.

Key Responsibilities:

1P Ecommerce & Marketplaces

• Pitch and negotiate 1P vendor onboarding with Amazon Vendor Central, Flipkart Buying, JioMart, etc.
• Build relationships with category managers and crack commercial terms
• Coordinate with ops and content teams to activate listings.

Q-Commerce Expansion

• Drive brand onboarding and launch across Zepto, Blinkit, Swiggy Minis, Instamart
• Handle listing approvals, margin negotiations, planograms, and sampling campaigns

Modern & General Trade

• Identify and onboard distributors, retailers, and MT chains
• Negotiate trade terms, MRP strategy, visibility, and shelf presence
• Coordinate POSM, sampling, and local activations as needed

Partnerships & Business Strategy

• Explore bulk/reseller channels (Cred Store, Swiggy Handpicked, B2B aggregators)
• Build GTM plans for new product launches with distribution-led focus
• Collaborate with finance and supply chain for seamless execution

Skills & Experience Required:

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Get Hired
• 48 years of sales/business development experience in FMCG food brands
• Proven success in opening new distribution channels (online and offline)
• Must have cracked deals with Amazon Retail / Flipkart Buying / Q-commerce platforms
• Strong negotiation skills and comfort with pricing/margin math
• Highly networked in the FMCG distribution or modern trade ecosystem
• Ability to work in founder-led, high-agility environments
• Mumbai-based or willing to relocate

Preferred Qualities:

• Strong ownership mindset you take charge of deals from lead to closure without hand-holding
• Excellent communication and negotiation skills with the confidence to pitch to category heads and retail buyers
• Quick to act and relentless in follow-ups you dont let opportunities go cold
• Commercially sharp you understand pricing structures, trade margins, and contribution math
• Experience working in lean, founder-driven environments, where speed and initiative matter more than hierarchy

Compensation:

• As per market standards, depending on experience and fit.
• Performance-linked incentives for channel wins and revenue growth
• Hybrid work setup flexible, with weekly founder/business syncs

To Apply:

• Send your resume to [HIDDEN TEXT]
• Or DM us with the subject line: Business Development Manager