VP Of Marketing

About Lean

Lean Technologies is the leading financial infrastructure provider in the Middle East. We power some of the region's largest companies with APIs that enable payments, account verification, financial data access, and other critical financial infrastructure.

We started as an open banking aggregator and quickly became the de facto leader in account aggregation and payment initiation in the region. As the ecosystem evolved, Lean expanded into a broader financial infrastructure platform. Today, we power millions of transactions and verifications every month and work with leading enterprises such as Careem, Binance, Majid Al Futtaim, Bupa, and many others across multiple industries.

Because financial infrastructure in the region is still developing, Lean has built a deep suite of products across multiple markets and regulatory frameworks. Our platform spans several jurisdictions, regulators, and product lines, making the overall narrative powerful but also complex.

As Lean enters its next phase of growth, we are looking for a senior marketing leader who can help define and communicate our story to customers, partners, investors, and the broader ecosystem.

This role will combine Product Marketing leadership with broader Marketing ownership, turning marketing into a true growth engine for the company.

The role

We're hiring a VP of Marketing to lead product marketing, positioning, and demand generation across a complex, multi-product, multi-market financial infrastructure platform. You'll own Lean's narrative architecture - how we communicate to enterprises, investors, partners, and the broader ecosystem.

You'll build marketing into a growth engine. You'll lead and scale the function, working closely with our product, commercial, and leadership teams to define strategy and drive outcomes.

You've done this before at companies selling complex infrastructure to enterprises, and you recognize that Lean is at an inflection point where marketing matters.

What you'll do

Product Marketing Leadership

• Define Lean's overall messaging, positioning, and narrative across products and markets
• Translate complex financial infrastructure products into simple, compelling stories

• Develop clear product narratives for customers, investors, and internal teams
• Lead product launches and go-to-market strategies across multiple markets
• Work closely with product teams to deeply understand product capabilities and roadmap

Marketing & Growth

• Build marketing into a scalable growth engine for Lean
• Lead demand generation and inbound pipeline development
• Oversee content, brand, events, and growth marketing
• Ensure consistent messaging across all channels and regions
• Support sales teams with strong storytelling and positioning

Team Leadership

• Lead and scale Lean's marketing organization, including product marketing, content, growth, and events
• Manage and mentor an existing team of 78 people
• Work closely with design, product, and commercial teams to ensure strong cross-functional alignment

Strategic Narrative

• Help articulate Lean's evolution from open banking leader to full financial infrastructure platform
• Develop a narrative that reflects our multi-product platform and regulatory leadership across the region
• Ensure the company communicates effectively despite regulatory constraints and multi-market complexity

What we're looking for

Deep Product Marketing Expertise

• Extensive experience in product marketing and B2B marketing leadership roles
• Strong background in API-driven, developer-first, or infrastructure businesses
• Experience working with complex multi-product platforms

Technical Depth

• Ability to deeply understand technical products and infrastructure APIs
• Comfortable engaging with product, engineering, and enterprise technical stakeholders
• Able to simplify complexity without losing accuracy

Narrative & Positioning

• Exceptional storytelling and positioning skills
• Ability to define clear differentiation in competitive markets
• Experience building company narratives that resonate with customers and investors

Leadership Experience

• Experience leading and scaling marketing teams
• Comfortable managing cross-functional initiatives across product, sales, and leadership

Enterprise GTM Understanding

• Experience selling to large enterprises
• Strong understanding of enterprise sales cycles and revenue motions

Regional and Regulatory Complexity

• Experience operating in highly regulated industries is a strong plus
• Ability to navigate multi-market environments and regulatory constraints