Campaign Manager - CRM

Lebara is hiring a campaign manager on adobe campaign classic tool, managing the Travel eSIM.

Responsibilities:

The role sits in Lebara s offices in India, but you ll be working closely with the Travel eSIM team based in London.
Translate business requirements into technical designs of workflows inside Adobe Campaign.
Working with internal stakeholders (Germany country team) and database team to define and manage ad-hoc CRM communications, not limited to SMS, email, and push channels.
Creating, checking, and deploying email marketing campaigns using Adobe Campaign Classic Tool, our CRM platform
Understand, customise, and optimise the entire campaign management process, to include new campaign requirements, development test, production execution and quality control
Creating accurate target audiences for each message
Daily monitoring of the running campaigns/reporting, and resolving failures.
Assisting with the design and creation of promotions, automated messaging, campaigns, and events using Stripo, but other tools are very close
Creating web personalisation via Adobe Target
Need to create a web-app on Adobe campaign, create surveys and the ability to create JavaScript code
Weekly performance reporting on the main KPIs (opens, clicks, conversions, etc) and the capability to extract data and make deep analysis

Skills:

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5-7 years of CRM or email marketing expertise
Good communication skills and ability to lead CRM initiatives independently
Good knowledge of Adobe Campaign Classic is mandatory
Able to develop and build segments within a marketing automation platform
Expertise in driving customer engagement through dynamic email, push, in-app messaging, and SMS on Adobe Campaign Classic.
Competency in coding JavaScript, HTML and CSS is desirable Ability to work in a fast-paced, high-growth environment
A desire to work across multiple channels and to be involved in designing and delivering marketing automation
Knowledge/experience of rolling contract/ Saas/e-commerce business highly desirable. Experience of working in a multinational / multi-market organisation is highly desirable.