Product Thinker / Market Research

Lee Nice Plus

Product Management

113+ Applicants

Posted: 7 months ago

4-8 years

Delhi

Work from Office

Posted: 7 months ago

Applicants: 113+

Job Description

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Job Description

You will be joining Lee Nice Plus, a dynamic all-in-one platform that integrates social engagement with seamless travel experiences. The company offers social media tools to creators and businesses, along with curated hotel booking services and customized travel packages to cater to various needs. The global vision of Lee Nice Plus is to combine digital interaction with real-world exploration, aiming to enhance journeys and lifestyles worldwide.

In this role, your primary purpose will be to drive the vision and direction of the product based on user needs and market trends. Your responsibilities will include conducting in-depth market research to identify opportunities, competitors, and gaps. You will need to translate user pain points into product features and improvements, working closely with designers and developers to align features with the product roadmap. Additionally, defining KPIs, growth metrics, and success benchmarks for each release will be crucial. Staying updated with emerging trends in social media, booking platforms, and mobile apps is also essential for this position.
To excel in market research qualifications, a formal educational background in a related field such as marketing, statistics, business, psychology, economics, or sociology is typically required. Possessing a bachelor's degree is a minimum requirement, while a master's degree in market research, business, or marketing can enhance prospects for more senior or technical roles. Essential skills for this role include analytical skills for evaluating large datasets, proficiency in research tools like survey platforms and data analysis software, expertise in research design for creating effective research methods, the ability to present complex data in clear reports, and critical thinking to determine optimal business strategies.

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Certifications can be advantageous but are often optional. Some relevant certifications for market research professionals include the Professional Researcher Certification (PRC) offered by the Insights Association, the Google Analytics Individual Qualification (GAIQ) demonstrating expertise in digital analysis tools, and the Certified Research Analyst (CRA) from IIPMR for individuals interested in a market research career.
Prior experience, including internships during your academic tenure and entry-level roles such as research assistant or marketing assistant, can be valuable in this position. Ideally, candidates with 4-5 years of experience will be well-suited for this role at Lee Nice Plus.,

Skills

EngagementMarket ResearchData PresentationAnalytical SkillsResearch DesignResearch Tools ProficiencyData AnalysisCritical ThinkingCommunication Skills

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Important dates & deadlines?

Application Deadline

26 Oct 25, 11:17 AM IST

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