Digital Marketing Specialist

Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology
At Leica Microsystems, one of Danahers 15+ operating companies, our work saves livesand were all united by a shared commitment to innovate for tangible impact.
Youll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement, you help turn ideas into impact innovating at the speed of life.
Shape the Future with Us!
At Leica Microsystems, we have been shaping the future for over 175 years with groundbreaking optical and digital solutions. With a culture rooted in customer focus, innovation, and teamwork, we lead the market in microscopy, imaging, and analysis, unveiling the invisible and empowering our customers to build a better, healthier world.
Joining Leica Microsystems means contributing to scientific discoveries and supporting surgeons in making critical decisions. Our advanced microscopes and AI-based image analysis solutions enable users to gain profound insights into development and engineering challenges. Here, you will work on meaningful projects alongside passionate colleagues, driving progress and pushing the boundaries of whats possible.
Learn about the Danaher Business System which makes everything possible.
The Digital marketing Specialist supports the Marketing Manager in executing digital and multi-channel campaigns across SEA, ANZ, and India to drive marketing and pipeline objectives. Key responsibilities include managing landing pages, email marketing, and social media, while optimizing campaign performance through data-driven insights. Additionally, the role involves assisting with regional marketing tasks and ad-hoc requests to support overall business goals.
This position reports to the Marketing Manager and is part of the APJ marketing team, located in Mumbai India and will be an on-site role working remotely to cover SEA, ANZ, and India
In this role, you will have the opportunity to:

• Support the SEA, ANZ & India marketing Manager in planning and implementation of tactical digital campaigns and related multi-channel, targeted campaigns to help meet marketing and pipeline objectives.
• Create and update landing pages and email blasts to support new content and campaigns.
• Manage social media channels and paid campaign ensure regular posting, working with stakeholders to identify relevant content, to increase the ROI
• Proactive Planning for campaign, generate content for emails, social media, and other digital marketing materials utilising material from Global Marketing
• Support campaign analysis for all channels so learnings can be used for future campaign optimization and continuous improvement. Use data and quality metrics to regularly review, evaluate and improve results on key targets for all initiatives.
• Support regional marketing ad hoc request
  

Looking to get Placed? Try our Placement Guarantee Plan

Get Hired

The essential requirements of the job include:

• Degree or equivalent in marketing, website design, or related discipline.
• Experienced in a digital marketing role including creating emails, webpages, managing LinkedIn paid campaigns and social media platforms.
• Strong understanding of web technologies and the ability to create and optimize landing page and setting up and managing nurture programs.
• A good working knowledge of MarTech technology (marketing technology), including Salesforce, Pardot, and analytics tools would be highly advantageous.
• Strong time management skills, results-oriented and able to work with minimal guidance.
  

It would be a plus if you also possess previous experience in:

• SaaS B2B marketing, pharmaceutical, or life sciences industries
• Hand-on knowledge of Salesforce and Pardot
  

Leica Microsystems, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether its a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
Join our winning team today. Together, well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.