Landmark Group - Manager - Performance Marketing - ECommerce

1. Performance Marketing Ownership
- Strategic Leadership: Architect and execute the overarching paid media strategy across high-impact channels including Google, Meta, TikTok, and Affiliate networks to accelerate profitable growth.
- KPI Accountability: Drive core commercial performance metrics, taking direct ownership of traffic quality, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall digital revenue.
- Campaign Optimization: Continuously refine marketing initiatives through sophisticated audience targeting, dynamic bidding algorithms, creative innovation, and conversion-focused landing page testing.
- Budget Management: Oversee and deploy marketing budgets efficiently, scaling spend dynamically to capture demand while safeguarding overall profitability.
2. Product & Funnel Optimization
- Funnel Mastery: Command end-to-end funnel performance, proactively monitoring every touchpoint from Initial Landing Page to PDP, Cart, and Checkout to unlock hidden conversion potential.
- Friction Identification: Utilize data diagnostics to pinpoint drop-offs, user frustration points, and technical bottlenecks within the user journey.
- Product & Tech Partnership: Collaborate cross-functionally with Product and Engineering squads to:

Elevate site performance, page speed, UX responsiveness, and overall navigation.
Optimize PDP merchandising, search accuracy, filtering capabilities, and product discovery.
Streamline and remove friction from the payment and checkout flows.
- A/B Testing Roadmap: Conceptualize and drive the experimentation agenda, executing ongoing tests across landing page designs, pricing displays, and core functional features.
3. Martech & Data Ownership
- Data Infrastructure: Guarantee tracking accuracy, tag management, and data integrity across GA4, GTM, and mobile attribution platforms (e.g., AppsFlyer).
- Funnel Telemetry: Define, map, and track critical funnel events to accurately monitor end-to-end customer interaction.
- Attribution Strategy: Implement and refine advanced attribution modeling to accurately evaluate channel performance and maximize cross-channel efficiency.
- Actionable Insights: Architect and manage robust data visualization dashboards to monitor marketing and funnel performance in real time.
4. Growth Experiments & CRO
- Growth Sprints: Spearhead structured growth testing cycles focusing on:
Landing page engagement and message-market fit.
Promotional models, high-impact offers, and tiering mechanics.
Personalization frameworks tailored to dynamic user segments.
- Data-Driven Prioritization: Leverage quantitative and qualitative insights to focus resources on the highest-impact commercial opportunities.
- Conversion Rate Optimization: Champion the overarching CRO agenda, continually raising the baseline site conversion rate.
5. Collaboration with Product & Trade
- Commercial Alignment: Partner closely with the Ecommerce and Trade teams to align media deployment with commercial calendars, seasonal inventory, and emerging market trends.
- Cross-Functional Translation: Bridge the gap between marketing and tech, translating complex consumer insights and funnel pain points into actionable requirements for the product roadmap.
- Customer Advocacy: Act as the strategic voice of the customer and data within all digital product discussions, ensuring user-centricity guides development.