Assistant General Manager - Sales - Sugar & Allied Products

Responsible for leading sales of sugar and allied products across channels (B2B, B2C, institutional, and specialty packaged products), ensuring revenue growth, market expansion, and customer satisfaction.
Key Responsibilities:
- Channel Sales: Manage large sugar volumes via agents in UP & Maharashtra; strengthen channel partner network; monitor pricing & competition.
- Institutional Sales: Handle B2B sales of sulphitation & refined grades sugar & ethanol; align quality with client requirements; own pan-India key accounts.
- Specialty Product Sales: Drive sales across General Trade, Modern Trade, E-Commerce & HoReCa; lead Specialty Division; ensure supply chain efficiency.
Key Skills:
- Strong B2B & B2C sales expertise

- Client relationship management (national/international)
- Strategic & analytical mindset; strong negotiation skills
- Collaboration with production, quality & supply chain
- Market acumen & new business development ability
Qualifications & Experience:
- Graduate/Postgraduate in Business/Commerce/Marketing
- 12-18 years in sales (preferably sugar/allied industries)
- Proven track record in channel, institutional & specialty sales
Performance Metrics:
- Sales volume & revenue achievement
- Growth in institutional & specialty portfolios
- Channel/customer base expansion
- Timely ethanol tender execution with optimal freight utilization