Area Sales Manager

Area Sales Manager – Franchise Expansion

Location: Karnataka, India

Company: Livspace

Immediate joiners only

Experience: 8–12 years of experience in franchise expansion, business development, channel sales, or partner acquisition.

Languages: English, Hindi and Kannada is must

About U

s
Livspace is Asias largest and fastest-growing home interiors and renovation platform. We deliver end-to-end interior solutions spanning modular kitchens & wardrobes, premium B2B solutions through Casantro, furniture, furnishings, false ceilings, décor, civil works, and mor

e.Founded in 2015, Livspace has transformed the highly fragmented home interiors industry through innovation, technology, and execution excellence. With over 100,000 homes delivered, presence across 150+ cities, and 110+ Experience Centers, Livspace is on a mission to scale to 500+ franchise stores across Indi

a.Backed by marquee investors, Livspace continues to redefine the interiors and modular ecosystem in Indi

a.
Role Overv

iew
The Area General Manager (AGM) – Franchise Expansion will be responsible for driving franchise partner acquisition and onboarding across Livspace Kitchens & Wardrobes and Casantro (premium kitchens and wardrob

es).As the front-line business development leader, the AGM will identify high-potential markets, engage qualified prospects, convert franchise partners, and ensure smooth onboarding until store launch. This role demands strong business development capabilities, market understanding, stakeholder management, and a high level of owners

hip.

ities
1. Market Identification & Expansion St

• rategyWork closely with the Regional Manager to identify high-potential Tier 2, Tier 3, and Tier 4 markets for franchise expa
• nsion.Conduct on-ground market research to evaluate customer demand, competition, and commercial feasib
• ility.Develop expansion strategies aligned with regional business

goals.2. Lead Generation & Prosp

• ectingIdentify and qualify prospective franchise partners across target ma
• rkets.Build a strong pipeline of potential partners with relevant financial capability and business a
• cumen.Network extensively with entrepreneurs, channel partners, and industry stakeho

lders.3. Partner Engagement & Conv

• ersionConduct business presentations and franchise opportunity discussions with prospective par
• tners.Present Livspace and Casantro business models with clear ROI and growth pote
• ntial.Drive commercial discussions, negotiations, and franchise agreement clo

sures.4. Onboarding & Store Launch S

• upportSupport franchise partners through agreement signing, documentation, and onboarding proc
• esses.Coordinate with internal teams including design, operations, branding, training, and install
• ation.Ensure timely execution and launch readiness of franchise s

tores.5. Performance Management & Rep

• ortingAchieve monthly and quarterly franchise acquisition ta
• rgets.Maintain accurate reporting on prospect funnel, conversion metrics, and onboarding s

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• tatus.Collaborate with the Franchise Expansion leadership team for execution planning and business re

views.
Key Result Areas

• (KRAs)
  Number of franchise partners on
• boarded.Prospect-to-franchise conversio
• n ratio.Timely completion of onboarding and store l
• aunches.Quality and long-term sustainability of franchise partn
• erships.Regional expansion growth aligned with business

targets.
Desired Candidat

• e Profile
  Bachelors degree in Business, Marketing, or related field. MBA
• preferred.8–12 years of experience in franchise expansion, business development, channel sales, or partner ac
• quisition.Proven experience in achieving aggressive expansion or sale
• s targets.Strong exposure to interiors, modular furniture, building materials, laminates, tiles, or related industries
• preferred.Excellent communication, negotiation, and presentati
• on skills.Strong networking and relationship management cap
• abilities.High willingness to travel extensively across Karnataka and assigned te