Brand Manager

Role Overview

Were looking for a Brand Manager to drive brand strategy, communication, and execution across all customer touchpoints. This role will own brand positioning, campaigns, and storytelling, while working closely with category, product, & retail teams to bring the brand to life.

Key Responsibilities

• Own Brand Strategy: Define and execute brand positioning, messaging, and tone of voice aligned with business goals, guardian
• Drive Campaigns & Communication: Plan and execute integrated brand campaigns across digital, retail, and offline channels
• Lead Content & Storytelling: Work with creative teams and agencies to develop high-impact communication for customers and internal stakeholders
• 
  Consumer Insights & Research: Leverage primary market research, customer insights, and competitor analysis to identify growth opportunities and refine brand strategy
• Category-Level Marketing: Partner closely with category teams to translate product features, assortments, and launches into strong, customer-centric narratives
• Retail Branding Execution: Own in-store branding, visual communication, and experience across retail formats to ensure a consistent and impactful brand presence
• Ensure Consistency: Maintain a cohesive brand experience across website, stores, social media, and customer communication
• Cross-Functional Stakeholder Management: Collaborate with finance, category, procurement, retail, and external partners (vendors, agencies) to drive seamless execution
• Manage Execution: Drive end-to-end planning and execution of launches, exhibitions, and brand initiatives

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  Brand Health Tracking: Manage regular reporting to track brand health, understand the voice of the customer, and drive actions to improve key metrics
• Own Budget & Agencies: Manage brand spends and work closely with external partners to ensure quality and timelines

What Were Looking For

• 3–5 years of experience in brand marketing or related roles
• Strong understanding of branding, storytelling, and consumer behavior
• Experience managing campaigns, retail branding, and working with agencies
• Strong analytical skills with experience in consumer insights and market research
• Ability to balance strategic thinking with hands-on execution
• Strong stakeholder management and cross-functional collaboration skills