Event Marketing Specialist

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 1 year ago
4-6 years
Bengaluru / Bangalore, Karnataka
Work from Office

Posted: 1 year ago
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Applicants: 99+
Job Description
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Job Description

About The Role
Were looking for an event marketer/community lead to drive Loops event marketing and community engagement. Strategic events and tie-ups are a key part of Loops marketing strategy. The role involves managing the full event lifecycle while ensuring impactful outcomes.
Event Execution
What you will be doing:
  • Plan and execute monthly events, which include mixers, partner events, webinars, etc.
  • Own the full funnel from registration to ROI tracking.
  • Maintain budget and cost sheets.
  • Host engaging mixers and mini-events.
Vendor And Partner Relations
  • Maintain strong ties with publishers, vendors, and providers (e.g., ETHR, SHRM).
  • Negotiate effectively to save costs while ensuring quality.
Performance Tracking
  • Track and analyze event success (MoM, QoQ, YoY).
  • Report on attendance, engagement, and ROI.
Community Engagement
  • Understand Loops ICP and build and foster meaningful relations.
  • Be a welcoming host, fostering meaningful connections.
  • Represent Loop with excellent communication and oratory skills.
Internal Coordination
  • Effectively coordinate with marketing team for event asset generation
  • Looking to get Placed? Try our Placement Guarantee Plan

    Coordinate with the sales team for lead generation, event registration, etc.
  • Coordinate suppliers, clients and troubleshoot on the day of the event to ensure smooth functioning
What We Are Looking For
  • 4+ years of proven field marketing experience (preferably HR-focused).
  • Strong vendor relationships and negotiation skills.
  • Willingness to travel as required.
  • Good Excel skillsshould be able to track metrics effectively.
  • Excellent verbal and written communication skills.
Personality Traits
  • Warm, approachable, and engaging.
  • Peoples person, should be able to drive and build relationships

Skills

Marketing

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About Company

Keka is a cloud-based HR software that helps businesses manage their entire employee lifecycle, from recruitment to retirement. Keka offers a range of features, including recruitment, onboarding, performance management, compensation and benefits, time and attendance, and more.

Important dates & deadlines?

Application Deadline

27 Feb 25, 01:15 PM IST

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Event Marketing Specialist

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