Lead Analyst - Web Analytics, Content Insights & Integration

About Lowes
Lowes Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowes supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
About Lowes India
At Lowes India, we are the enablers who help create an engaging customer experience for our $83 billion home improvement business at Lowes. Our 4500+ associates work across technology, analytics, business operations, finance & accounting, product management, and shared services. We leverage new technologies and find innovative methods to ensure that Lowes has a competitive edge in the market.
About The Team
The Content Insights & Integration team is responsible for surfacing actionable insights across both AI-driven and traditional web-based customer interactions. Our mandate spans evaluating the quality and impact of AI-generated responses, as well as analyzing user behavior, site performance, and technical friction points across the Lowes digital experience. By connecting evaluation frameworks, performance analytics, and strategic storytelling, the team directly influences enhancements to site experience, content strategy, and customer satisfaction.
Job Summary
The Lead Analyst Content Insights & Integration will serve as the subject matter expert (SME) for analytics, insights generation, and evaluation governance across both conversational AI and site operations. This role will drive operational rigor, stakeholder engagement, and strategic direction-setting for initiatives that optimize content quality and user experience. The ideal candidate combines strong analytical capabilities, program management expertise, and a passion for bridging data to action. The Lead Analyst will mentor a team of analysts, collaborate cross-functionally, and deliver insights that fuel key business decisions.
Roles & Responsibilities
Core Responsibilities:

• Oversee execution of AI response audits and site behavior analyses across multiple business cohorts.
• Define and refine evaluation criteria for AI responses (accuracy, relevance, usefulness) and web analytics KPIs (bounce rate, engagement time, scroll depth, Core Web Vitals).
• Identify dissatisfaction trends and technical friction points; drive root cause analysis and action planning.
• Partner with cross-functional Product, Content, UX, and Technology teams to inform experience improvements.
• Own planning, prioritization, and governance of insights programs, ensuring consistency and high quality.
• Develop and maintain clear documentation for evaluation methodologies, content tagging, and site analytics frameworks.
  
• Establish and track KPIs for AI performance improvement, site health metrics, and team throughput.
• Deliver regular insight narratives, executive summaries, and deep dive analyses using visualization tools like Power BI.
• Coach, mentor, and upskill a team of 4-5 Analysts to foster high performance and intellectual curiosity.
• Influence without authority by presenting structured, data-backed recommendations to leadership forums.
• Champion innovation and continuous improvement in analytics processes, tooling, and strategic storytelling.
  

Years Of Experience

• 6+ years of work experience in analytics, insights, or quality evaluation roles
• 3+ years of Online/ Retail experience
  

Education Qualification & Certifications (optional)
Required Minimum Qualifications

• Bachelors Degree any discipline (preferred B. Tech/ MBA)
  

Skill Set Required

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Primary Skills (must have)

• Expertise in web and AI analytics tools (Adobe Analytics, Medallia, FullStory, AI evaluation frameworks)
• Strong analytical, critical thinking, and problem-solving skills
• Experience leading projects and managing cross-functional initiatives
• Fluency in AI concepts, conversational UX, and prompt evaluation techniques
• Understanding of site performance metrics, Core Web Vitals.
• Excellent communication and data storytelling skills (verbal, written, visual)
• High ownership mindset with the ability to operate independently and prioritize effectively
  

Secondary Skills (desired)

• JIRA, Agile workflow familiarity
• Proficiency with SQL, Excel, Power BI, Tableau, or Looker
• Familiarity with feedback classification systems, tagging tools (e.g., LabelStudio)
• Experience in customer behavior analysis, digital funnel optimization, or eCommerce experience improvement
  

Lowes is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.