Demand Generation And Account-Based Marketing Executive

Company Description

Lystloc is a field force automation solution with an integrated CRM designed to help businesses manage their field operations efficiently. Our platform addresses real-time challenges like location tracking, leave management, reporting delays, and payroll errors, all while boosting field team productivity. With real-time collaboration features, location-based attendance, optimized routes, and on-the-go check-ins, Lystloc enables seamless operations and faster deal closures. Trusted by over 15,000 customers in 45+ countries, our app has surpassed 50,000 downloads and is SOC 2 and ISO certified. Our mission is to empower field teams and provide measurable value through innovation and customer success.

Role Description

This is a full-time on-site role located in Chennai for a Demand Generation And Account-Based Marketing Executive. Responsibilities include creating and executing demand generation strategies, developing account-based marketing campaigns, analyzing market trends, managing multi-channel marketing campaigns, and driving lead generation efforts. The role requires collaboration across departments to ensure effective marketing campaigns and to achieve business growth objectives.

Job Requirements

• 2+ years of experience in B2B marketing, demand generation, or ABM ideally focused on mid-market, commercial, or enterprise software/SaaS audiences
• Strong understanding of B2B funnel stages, pipeline conversion, and marketing-to-sales alignment
• Proven experience executing multi-channel campaigns (email, digital, content, events) that drive engagement and measurable pipeline
• 
  Hands-on experience supporting ABM programs or working closely with Sales on target account plays
• Working knowledge of marketing automation platforms and CRM systems, and ability to translate strategic goals into execution
• Strong analytical mindset: confident interpreting performance data, building simple reports, and turning insights into action
• Excellent communication and collaboration skills; comfortable working cross-functionally and keeping multiple stakeholders aligned
• Demonstrated project management skills and ability to manage multiple campaigns simultaneously
• Curious, proactive, and detail-oriented equally comfortable brainstorming a new GTM play and jumping in to build the actual emails and assets.

Job Responsibilities

• Develop and execute integrated marketing campaigns across digital, content, and events to drive awareness, engagement, and demo for our products.
• Translate business priorities and product/AI capabilities into clear campaign themes, offers, and messaging tailored to specific segments and personas.
• Build and optimize nurture programs that move prospects through the funnel from first touch to opportunity and expansion.
• Turn industry events into full-funnel GTM plays with coordinated pre-, during-, and post-event motions.

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  Partner with Marketing leadership to define goals, monitor funnel performance, and ensure lead flow and conversion supports growth targets.
• Use data and insights to identify whats working, where to optimize, and how to scale successful programs across accounts and channels.

Account-Based Marketing (ABM)

• Execute integrated ABM plays across email, digital and field channels to drive engagement, meetings, and opportunities within target accounts.
• Support 1:1,1:few, and1:manyABM programs tailored to specific account clusters (enterprise, mid-market, fleet) and industry segments.
• Collaborate with Sales, Solutions Consulting and Marketing to:Optimize messaging and alignment to key account deal cycles
• Refine target account lists and buying centers
• Clarify personas, pain points, and value propositions
• Align outreach, content, and event motions around target accounts
• Help ensure Sales has the right marketing-powered assets to run effective demand gen and ABM motions.
• Gather feedback from Sales on whats working (and whats missing) and feed those insights back into campaign and content plans.