Associate Manager - Campaign Operation

Associate Manager - Onsite Campaign Management

Role Purpose:

The Associate Manager - Onsite Campaign is responsible for preparation, activation, delivery and

optimization of MAF Precision Media campaigns across various digital media channels. The role holder is also responsible for cross-functional teams (i.e. sales, ecommerce, onsite) alignment to deliver successful MAF Precision Media campaigns/ activations. He/she will also be responsible for monitoring campaign performance and effectiveness, feedback and coordinate

with yield manager to identify areas for improvement and perform optimization.

Role Details – Key Responsibilities and Accountabilities:

Campaign Management

• Activate and deliver digital campaigns across various platforms, from timeline management through to creative approval, trafficking, and troubleshooting

• Plan, coordinate, and execute onsite campaigns across various media channels

• Accountable for maximising budget utilisation & campaign ROAS performance

• Troubleshoot creative issues and monitor under/over delivery issues

• Track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance.

Optimization

• Monitor campaign performance and effectiveness, analyzing metrics and collaborate with yield

manager to develop actionable insights

• Measure and optimise campaigns using dashboards & analytics reports against delivery and KPI

objectives

Collaboration & Communication

• Contribute to digital operations processes, recommend updates and efficiencies. Educate teams,

schedules check-ins for ongoing maintenance, and help ensure adoption

• Drive collaboration with internal cross-functional teams and external partners to discuss campaign

setup (i.e., KPI goals), execution, QA, troubleshooting, and optimisation success.

• Responsible in documentation for approvals & ensure nothing is missed across multiple campaigns

running concurrently.

Human Capital Responsibilities

• Assist with the implementation of the performance management process by setting objectives,

monitoring performance, and provide constructive feedback and provide inputs to senior management

• Provide mentorship for the purpose of developing a continuous talent pipeline for key roles

• Provide inputs on training needs and coordinate with the HC department to ensure facilitation of

training requirements

• Develop and implement on the job-training for the team

• Provide inputs for the development of annual manpower plan

Ensure the implementation of MAF Retails corporate policies and relevant procedures

in the role.

Qualification, Experience & Skills:

Minimum Qualifications/education

• Bachelors degree

• Minimum 4 years in the related function

• Preferably 3+ years in the retail/ media business or closely related industry

Skills

• Ability to self-manage & self-motive to learn new things

• A concrete understanding of the ad delivery processes

• Experiences in working with eCommerce environment/ CMS will be a plus

• Familiar with creative assets with a creative mind set

• Understanding of campaign workflow management tool

• Knowledge of technical market standards (ad-serving, SSP, DSP, etc.) is preferred

• Previous experience in a similar Digital Campaign Delivery/Performance Marketing role, gained in

either an agency or fast paced client-side environment.

• A good knowledge of social and digital marketing techniques, with a clear understanding of their

use and application.

• Experience of using web automation tools to automate workflow and streamline online processes.

• Familiarity with cloud-based project and work management platforms.

• Confident, clear communicator who can present and work with experienced senior stakeholders.

• Presentation and interpersonal skills, be organized with a keen eye for detail.

• Experience & knowledge in display formats, mediums and rich/native/app/video formats is a

must.

• Comfortable with Microsoft Excel and ability to consolidate information and work with multiple

data points.