Senior Manager Product Marketing Loyalty Platform - Majid Al Futtaim - Dubai UAE

Senior Manager Product Marketing Loyalty Platform - Majid Al Futtaim - Dubai UAEPosition Overview
Senior Manager Product Marketing Loyalty Platform at Majid Al Futtaim leads the product marketing strategy and go-to-market execution for SHARE, the group's loyalty and shopping ecosystem. The role focuses on shopper insights, product positioning, feature launches, and multi-channel campaigns designed to increase customer engagement, app usage, redemption, and incremental revenue across Majid Al Futtaim's retail brands.Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Marketing Management
Salary: 30000-38000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-timeKey Responsibilities

• Lead the end-to-end product marketing strategy and go-to-market execution for SHARE shopping products and loyalty initiatives.
• Analyze shopper behavior and segmentation data to identify growth opportunities, triggers, and customer engagement patterns.
• Define value propositions and positioning for loyalty-driven shopping experiences across discovery, in-app engagement, and checkout journeys.
• Plan and execute seasonal campaigns, promotional launches, and retail offers with clearly defined audience targeting, messaging, and performance metrics.
• Develop detailed creative and campaign briefs while coordinating with CRM, product teams, creative studios, paid media specialists, and external agencies.
• Manage the product marketing roadmap focusing on improving purchase frequency, basket value, redemption rates, and customer retention.
• Align internal stakeholders and business units with clear communication strategies and structured campaign governance.
• Monitor marketing performance using dashboards, campaign reporting, and test-and-learn experimentation frameworks to optimize results and drive incremental revenue.
• Partner with business intelligence teams to analyze campaign performance and guide data-driven marketing decisions.

Ideal Profile

• Minimum 8 years of experience in product marketing, go-to-market strategy, or loyalty program marketing across regional or global markets.
• Proven background working in retail, grocery, fashion, FMCG, or loyalty-driven digital platforms.
• Strong ability to convert customer insights and research into actionable marketing strategies and value propositions.
• Experience leading integrated campaigns across CRM, paid media, digital platforms, and in-app marketing channels.
• Demonstrated success collaborating with cross-functional teams including product development, analytics, creative, and retail business units.
• Strong analytical skills with experience in campaign measurement, dashboard reporting, ROI analysis, and marketing experimentation.
• Ability to influence senior stakeholders and lead cross-functional initiatives without direct authority.

Skills Set

• Product marketing strategy and positioning
• Loyalty program marketing and customer engagement
• Shopper insights and behavioral segmentation
• Multi-channel marketing campaign management
• Marketing analytics and performance optimization
• Stakeholder management and cross-functional collaboration
  
• Go-to-market strategy and product launches
• Data-driven marketing and experimentation frameworks

Why Join Us

• Work with one of the Middle East's leading retail and lifestyle groups driving digital loyalty innovation.
• Collaborate with diverse teams across product, marketing, analytics, and retail operations.
• Lead impactful campaigns that influence millions of customers across Majid Al Futtaim brands.
• Access to professional development opportunities within a large regional organization.
• Competitive salary and long-term career growth within a dynamic retail ecosystem.

About the Company
Majid Al Futtaim is a leading retail, shopping mall, and lifestyle group headquartered in Dubai, UAE. The company operates world-class shopping destinations, retail brands, and entertainment experiences across the Middle East, Africa, and Asia. With more than 45,000 employees and millions of customers served every year, Majid Al Futtaim continues to transform the retail landscape through innovation, customer-focused experiences, and sustainable growth.Job Title Senior Manager Product Marketing Loyalty Platform - Majid Al Futtaim - Dubai UAE
Senior Manager Product Marketing Loyalty Platform - Majid Al Futtaim - Dubai UAEPosition Overview
Senior Manager Product Marketing Loyalty Platform at Majid Al Futtaim leads the product marketing strategy and go-to-market execution for SHARE, the group's loyalty and shopping ecosystem. The role focuses on shopper insights, product positioning, feature launches, and multi-channel campaigns designed to increase customer engagement, app usage, redemption, and incremental revenue across Majid Al Futtaim's retail brands.Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Marketing Management
Salary: 30000-38000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-timeKey Responsibilities

• Lead the end-to-end product marketing strategy and go-to-market execution for SHARE shopping products and loyalty initiatives.
• Analyze shopper behavior and segmentation data to identify growth opportunities, triggers, and customer engagement patterns.
• Define value propositions and positioning for loyalty-driven shopping experiences across discovery, in-app engagement, and checkout journeys.
• Plan and execute seasonal campaigns, promotional launches, and retail offers with clearly defined audience targeting, messaging, and performance metrics.
• Develop detailed creative and campaign briefs while coordinating with CRM, product teams, creative studios, paid media specialists, and external agencies.
• Manage the product marketing roadmap focusing on improving purchase frequency, basket value, redemption rates, and customer retention.
• Align internal stakeholders and business units with clear communication strategies and structured campaign governance.
• Monitor marketing performance using dashboards, campaign reporting, and test-and-learn experimentation frameworks to optimize results and drive incremental revenue.
• Partner with business intelligence teams to analyze campaign performance and guide data-driven marketing decisions.

Ideal Profile

• Minimum 8 years of experience in product marketing, go-to-market strategy, or loyalty program marketing across regional or global markets.
• Proven background working in retail, grocery, fashion, FMCG, or loyalty-driven digital platforms.

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Get Hired
• Strong ability to convert customer insights and research into actionable marketing strategies and value propositions.
• Experience leading integrated campaigns across CRM, paid media, digital platforms, and in-app marketing channels.
• Demonstrated success collaborating with cross-functional teams including product development, analytics, creative, and retail business units.
• Strong analytical skills with experience in campaign measurement, dashboard reporting, ROI analysis, and marketing experimentation.
• Ability to influence senior stakeholders and lead cross-functional initiatives without direct authority.

Skills Set

• Product marketing strategy and positioning
• Loyalty program marketing and customer engagement
• Shopper insights and behavioral segmentation
• Multi-channel marketing campaign management
• Marketing analytics and performance optimization
• Stakeholder management and cross-functional collaboration
• Go-to-market strategy and product launches
• Data-driven marketing and experimentation frameworks

Why Join Us

• Work with one of the Middle East's leading retail and lifestyle groups driving digital loyalty innovation.
• Collaborate with diverse teams across product, marketing, analytics, and retail operations.
• Lead impactful campaigns that influence millions of customers across Majid Al Futtaim brands.
• Access to professional development opportunities within a large regional organization.
• Competitive salary and long-term career growth within a dynamic retail ecosystem.

About the Company
Majid Al Futtaim is a leading retail, shopping mall, and lifestyle group headquartered in Dubai, UAE. The company operates world-class shopping destinations, retail brands, and entertainment experiences across the Middle East, Africa, and Asia. With more than 45,000 employees and millions of customers served every year, Majid Al Futtaim continues to transform the retail landscape through innovation, customer-focused experiences, and sustainable growth.
Post DetailsJob Start Date
Salary from 30000.00
Salary to 38000.00
Number of Vacancies 1
Location -Location City DubaiDesired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

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