Malabar Group - Manager - Digital Media Planning

Functional Responsibilities:
- Plan, develop and execute digital marketing campaigns, advertising and promotional activities for Malabar Gold & Diamonds.

- Demonstrate a deep understanding of Facebook Business/Ads Manager and Google AD Words, including knowledge of different as formats and targeting capabilities on both platforms.
- Analyze data to optimize campaigns for various objectives such as awareness, lead generation, cost per lead, and cost per acquisition.
- Possess knowledge of effective creative messaging, communication, and ad collaterals for paid media.
- Oversee social media programs and social media presence to become Malabar Gold & Diamonds as a category leader by coordinate with experts and creative teams to create and produce content across social media.
- Responsible for briefing, supervising, and evaluating agency performance for each campaign, as well as providing monthly performance feedback.