B2B Marketing Generalist

About MarianaAI
MarianaAI is a fast-growing Healthcare Generative AI startup focused on reducing administrative work and maximising revenue for providers. Our platform is designed to seamlessly integrate all aspects of a healthcare encounter before, during, and after to enhance the caregiving process and ensure optimal financial outcomes. We are committed to innovation in AI-driven healthcare solutions
We are seeking a skilled Generalist B2B SaaS Marketer to join our dynamic team.

As a Generalist B2B SaaS Marketer at MarianaAI, you will be instrumental in developing and executing our marketing strategies. You will work closely with the Head sales and product teams to drive growth, enhance brand visibility, and solidify our position in the healthcare market. Your role will focus on creating effective marketing campaigns, managing multi-channel marketing efforts, and generating qualified leads to support our business objectives.
Responsibilities

• Content marketing: Manage the creation of marketing content and resources, including blogs, white papers, case studies, and presentations to articulate the value of our solutionsCampaign Management: Develop and execute comprehensive marketing plans and campaigns across multiple channels, including digital, social media, email, content marketing, and events
• Performance Marketing: Measure and report on the performance of marketing campaigns, gaining insights and assessing against goals.
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  Product Marketing: Monitor and analyse market trends and competitor activities to identify opportunities and adjust marketing strategies accordingly.
• Sales Enablement: Collaborate with the sales team to align marketing strategies with sales objectives and increase lead generation and conversion rates.
• Event Marketing: Organize and participate in events and conferences to promote brand awareness and generate leads.
• Foster relationships with key industry players, agencies, and vendors.
  

Qualifications

• Experience with digital marketing, content creation, and campaign management.
• Bachelors degree in Marketing or a related field (MBA preferred).
• 5-7 years of experience in a marketing role with a B2B SaaS startup

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• Proven track record of successfully running marketing campaigns and bringing SaaS products to market
• Strong understanding of user segmentation, customer personas and market research
• Excellent communication, analytical, and problem-solving skills
• Ability to work collaboratively in a fast-paced, startup environment.
  

Skills: event marketing,sales,market research,performance marketing,sales enablement,campaigns,campaign management,content marketing,healthcare,b2b,b2b marketing,saas marketing,saas,product marketing,digital marketing