Account Strategist

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Role: Account Strategist
Location: Bangalore
Experience: 2-5 Years
Shift: Flexible to work in global Shift
About MarketStar
In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.
Our exceptional team is the cornerstone of MarketStars accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.
We are excited to have you apply to join our MarketStar team and cant wait to discuss how we can help you find growth!

Were looking for a highly motivated individual to support the client A US-based social media platform looking to grow its existing and future client base. As an Account Strategist, you will be responsible for assisting Client Account Managers in your designated vertical and region to meet clients advertising objectives and grow revenue through a combination of performance-driven and awareness-driven campaigns.
The Account Strategist is responsible for managing and delegating the work appropriately and focusing on strategic activities that will directly support Client Account Managers in driving revenue.
Responsibilities

• Assist with pre-launch tasks including, but not limited to: communicating asset requirements, IO generation, Deal Desk approvals, etc.
• Liaise with AdOps team to collect assets.
• Build campaigns, and provide proof of concept via client-ready launch reports and/or screenshot decks.
• 
  Monitor campaign pacing on a daily, weekly, and monthly basis.
• Provide regular Pacing and Performance updates to Client Account Managers and clients over email and Slack.
• Proactively make recommendations to hit the pacing and/or performance goals of the clients advertisers.
• Hands-on daily/weekly campaign optimization.
• Pull and analyze data to compile compelling and actionable insights that move the advertisers business forward.
• Create polished, advertiser-ready wrap reports and QBRs.
• Provide support and expertise to clients directly via Zoom, Email, and/or Slack communications.
• Provide out-of-office coverage for Client Account Managers.
• Lead weekly or bi-weekly client calls and capture follow-ups.
• Assist advertisers with troubleshooting (ie. Pixel placement, Ads Platform training, and/or bugs).
• Recognize and represent Client Account Manager and advertiser needs to management and cross-functional teams.
• Proactively identify areas of improvement and continued career development.
  

What We Expect From You

• Direct Sales or Account Management experience, especially in an upselling environment.
• Strong understanding of performance and brand advertising metrics (ie. CPM, SOV, CPA, Conversion Lift, Brand Lift, Reach & Frequency).
• Expert skills with Excel and/or Google Sheets and delivering actionable insights.
• Experience with Insights platforms like ComScore and Brand Watch.

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  Get Hired
  Experience creating reports and dashboards with multiple sources of data.
• Understanding of digital measurement solutions.
• Ability to cultivate strong relationships with Sales partners.
• Exceptional communication and collaboration skills QA Mindset and High attention to detail.
  

Mandatory Skills

• 2+ Years of Experience in Digital Marketing.
• Setting up campaigns from scratch.
• Understanding the performance of campaigns.
• Hands-on experience working on reports and Screenshots.
• Experience using MS OFFICE Tools.
• Optimizations.
• Should be a pro in suggesting optimization ideas.
  

Whats in it for you
Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.
We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the worlds leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.
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