Specialist- Marketing

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Role: Specialist- Marketing.
Experience: 3+ Years & above.
Location: Bangalore.
About MarketStar
In everything we do, we believe in creating growth, for our clients, our employees, and our community. For the past 35+ years, we have been generating revenue for the most innovative tech companies across the globe through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people, and support them through mentorship, leadership, and career-development programs. We provide service and support to our communities through the MarketStar Foundation.
Our exceptional team is the cornerstone of MarketStars accomplishments. We are proud of our award-winning workplace culture and to be named a top employer in our industry. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.
We are excited to have you apply to join our MarketStar team and cant wait to discuss how we can help you find growth!
Job Summary
We are seeking a results-oriented Marketing Specialist with strong expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and content development. The ideal candidate will bring a minimum of 3 years of hands-on experience across SEO strategy, paid advertising campaigns, and B2B content writing.
This role requires a data-driven marketer who can enhance organic search visibility, manage and optimize paid campaigns, and create high-quality, search-aligned content that drives engagement, traffic, and conversions for MarketStar.
Key Responsibilities
Search Engine Optimization (SEO):

• Lead technical SEO improvements, including site speed, mobile performance, crawlability, indexing, XML sitemaps, and schema implementation.
• Conduct keyword research aligned with business goals and map keywords to relevant content across the funnel.
• Optimize on-page elements such as meta tags, headers, internal linking, and content structure to improve rankings and search visibility.
• Monitor website performance using Google Analytics and Google Search Console, identifying opportunities to improve traffic and conversions.
• Conduct regular SEO audits using tools such as SEMrush, Ahrefs, Moz, and Screaming Frog to identify growth opportunities and address technical issues.
• Support local SEO initiatives where applicable.
  

Content Development & Writing

• Write high-quality B2B content including blogs, landing pages, website copy, and campaign assets aligned with MarketStars brand voice.
• Create SEO-driven content based on keyword research and search intent.
• Collaborate with the Content Marketing team to develop content calendars and topic strategies.
• Optimize existing content to improve search performance, engagement, and conversions.
• Repurpose long-form content into email, paid, and social formats to support integrated campaigns.
  

Paid Advertising Campaigns (SEM)

• Optimize paid campaigns across Google Ads, Bing Ads, and relevant platforms.
• Develop and test ad copy to improve CTR and conversions.
• Identify and test new paid platforms to expand audience reach.
• Tracking, Analytics & Reporting:
• Monitor and report on key metrics including traffic, rankings, conversions, CPC, CTR, and ROAS.
• Provide actionable insights to continuously improve SEO, SEM, and content performance.
  

Cross-Functional Collaboration

• Work with content, design, and sales teams to ensure alignment between SEO and SEM initiatives and broader business objectives.
• Collaborate with analytics teams to measure performance more accurately.
• Fostering a culture of knowledge sharing and continuous improvement.
  

Required Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.

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• 3+ years of hands-on experience with SEO, Google Analytics, and Google Search Console, along with experience managing paid ad campaigns and writing B2B marketing content.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog, along with strong skills in Google Tag Manager and Google Ads.
• Demonstrated success in planning, executing, and optimizing SEO strategies, including technical and on-page SEO.
• Strong writing and editing skills with experience producing search-optimized B2B content.
• Analytical skills and a data-driven approach to decision-making.
• Strong communication skills, with the ability to work collaboratively in a fast-paced environment.
• Ability to manage multiple projects and adapt to shifting priorities effectively.
  

Preferred Qualifications

• Certifications in SEO, Google Analytics, and/or Google Ads.
• Experience with additional ad platforms, including Reddit, Taboola, and Outbrain.
• Experience in B2B marketing, particularly within technology or services industries.
• Knowledge of CRM or marketing automation platforms.
  

Whats in it for you

• We are a rapidly growing organization with opportunities across the globe.
• We believe in continuous learning and encourage our teams to do so through training programs that are catered to personal and professional development.
• We are a people-first organization with policies and processes that help you bring the best version of yourself into work.
  

Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.
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