Job Description
About Company
Similar Jobs
Please verify your account first!
Send OTP
Please click on the Apply to verify the status of jobs posted more than 15 days ago, as they may have expired. Similar Jobs
Job Description
Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.
CANDIDATE PROFILE
Education and Experience
High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
OR
2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.
CORE WORK ACTIVITIES
Conducting Daily Marketing Activities that Achieve Department Goals
Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
Maintains, updates, and manages all web sites.
Develops brochure and property collateral materials.
Participates in all property imaging work (e.g., signage).
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
Ensures consistent marketing message is communicated in all advertising and collateral efforts.
Manages marketing budget throughout year.
Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
Ensures consistency in individual propertys voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
Evaluates new marketing opportunities for the property.
Ensures property is represented on all quality internet sites that have the potential of providing business.
Works closely with respective Convention Bureaus and Chambers of Tourism.
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
Develops strategic marketing plan for property, includes group, leisure and local efforts.
Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
Building Successful Relationships that Generate Sales & Marketing Opportunities
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
Works with media buyer to plan and execute advertising.
Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
Assists property with materials, tracking/analysis and presentations to owners.
Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
Additional Marketing Responsibilities
Keeps detailed files and records on all matters relative to propertys marketing materials (photo usage rights, vendor contracts, etc.).
Ensures that property is following all corporate marketing guidelines.
Approves all invoicing through MarrCom office.
.
Skills
Corporate MarketingUsageSalesAssistant Manager MarketingMarketing PlanningDmaMarketing BudgetStrategic MarketingAdvertisingMediaMarketingSales And MarketingStrategic MarketingMarketing ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Marriott International is the world’s largest hotel company, tracing its origins to a root beer stand opened by J. Willard and Alice Marriott in 1927. Headquartered in Bethesda, Maryland, it operates and franchises around 30 hotel brands across the luxury, premium and select-service tiers, including Ritz-Carlton, St. Regis, Sheraton, Westin and Courtyard. It is listed on Nasdaq and has a large presence in India.
Important dates & deadlines?
Application Deadline
25 Apr 26, 04:53 PM IST
Similar Jobs
View All
Loading...
Don't Miss out any Updates
Subscribe now for the latest job alerts
and never miss an update
Job Alert
Google hiring for Specific Roles Apply Now!
1 min ago
New Opportunity
Amazon is hiring freshers Apply Now!
5 min ago
Featured Jobs
Microsoft opening 50+ positions Apply Now!
10 min ago
