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Job Description
Job Tittle : Performance Marketing Specialist
Location : Gurugram
JOBPURPOSE
The Performance Marketing Specialist at MAX@Home is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role requires taking complete accountability in working closely with the Command Center and Unit stakeholders to ensure every generated lead is promptly contacted and effectively converted.
Responsibilities
1. Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition.
2. Channel Management: Plan and manage marketing campaigns across various digital channels such as Google Ads, and social media platforms (Facebook, Instagram, etc).
3. App Marketing Focus: Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.
4. Maintain Lead Quality: Closely coordinate with the Command Center to ensure leads quality and conversion
5. Conversions: Closely coordinate with the Command Center and Units to ensure that leads generated are getting contacted, follow up and converted in the agreed TATs
6. Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.
7. Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).
8. Campaign Optimization: Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.
9. Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.
10. Cross-functional Collaboration: Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.
11. Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.
Looking to get Placed? Try our Placement Guarantee Plan
1. Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
2. Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
3. Technical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.
4. Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.
5. Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.
6. Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.
Interested candidates may send their profiles
deen.dayal@maxhealthcare.com
Regards
Skills
Performance MarketingDigital MarketingPerformanceDigitalMarketingAdministrationIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
We are one of India’s leading providers of comprehensive, seamless and integrated world class healthcare services. With a network of 14 hospitals, we offer treatment across all 29 specialties. We have 2300+ leading doctors with international level expertise who are committed to provide highest standards of medical excellence at a fraction of international costs. Our NABH and ISO accredited hospitals offer best in class services to our patients. We understand seeking medical treatment outside your home can be physically and mentally difficult. So at Max, we are eager to get you home!
We are one of India’s leading providers of integrated world class healthcare services. With a network of 17 hospitals, we offer treatment across all 30 specialties. We have 4800+ leading doctors with international level expertise.
Max Institute of Laparoscopic, Endoscopic and Bariatric Surgery under the Chairmanship of Padmashree Dr Pradeep Chowbey at Max Hospital, Saket, Delhi has taken a giant leap in Robotic surgery with the Next-Generation Robot- VERSIUS from Cambridge Medical Robotics. Dr Pradeep Chowbey and his team, hold a massive record of performing more than 90,000 major laparoscopic surgeries and have now pioneered the Next-generation robotic surgery. The vision is to provide cutting-edge technology for even common surgical conditions which till now has been restricted to only complex surgeries with other robots.
Versius is designed to provide Surgical excellence for common surgical conditions with all the advantages of laparoscopic surgery technique with 3-dimensional view, added precision, accuracy & safety. Versius can be used for all common surgical conditions like Gallbladder stones, Hernia, appendicitis, Gastro-esophageal reflux disease, Bariatric & Metabolic surgery (weight loss surgery), Fundoplication & other procedures.
Backed by Machine Learning & empowered by Artificial Intelligence, this next-generation robot enables a 3D view with a greater depth perception that empowers the surgeon to achieve greater precision with ease. Its robotic arms move up to 720 degrees for precise & efficient alignment which is not possible with a human arm.
Thirty years ago, the surgical fraternity witnessed a giant leap of faith from open to laparoscopic surgeries. It revolutionized the surgical landscape with the minimally invasive technique causing minimal pain, quick recovery and resumption of normal activities, excellent cosmetic results and shorter hospital stay. Patients could move around on the same day of surgery. It brought significant drop in post operative infection rates that were common due to long hospitalizations in open surgeries.
Now, with this next generation robot, the 3-dimesnional images and the easy maneuverability of the robotic arms, patient outcomes are achieved with greater precision and accuracy. This next-gen robot has an open console unlike other robots that have a tunnel like console and the surgeon does not have direct vision of the patient. However, Versius ensures the surgeon has a direct vision of the patient and has wholesome control with close monitoring of the minutest details of the patient during the surgery. The patient is up and about in a couple of hours after the surgery, can be discharged on the same/next day and resume normal diet and activities from the next day onwards. There is minimal/no blood loss and due to very small port sizes the patient gets excellent cosmetic results.
Important dates & deadlines?
Application Deadline
01 Jan 26, 04:18 PM IST
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