Marketing Executive

Role & responsibilities

1)BTL Campaign Planning and Execution:

• Collaborate with the marketing team to develop BTL marketing strategies aligned with overall marketing objectives.
• Plan, coordinate, and execute BTL campaigns, including promotions, activations, and direct marketing initiatives.
• Ensure that BTL activities are executed within budget and timeline constraints.

2)Promotions and Activations:

• Develop creative concepts for promotional campaigns and activations to drive brand awareness and sales.
• Liaise with vendors, suppliers, and agencies to produce marketing collateral and promotional materials.
• Coordinate distribution of promotional materials and ensure brand consistency across all touchpoints.

3)Consumer Engagement and Sampling Programs:

• Design and implement consumer engagement initiatives, including sampling programs, demos, and experiential marketing activities.
• Train and supervise promotional staff to effectively represent the brand and engage with consumers.
• Collect and analyze consumer feedback to inform future marketing strategies.

4)Collaboration and Reporting:

• Collaborate with cross-functional teams, including sales, product development, and creative services, to align Brand initiatives with overall business objectives.
• Monitor and evaluate the performance of campaigns and initiatives using relevant metrics and KPIs.
• Prepare regular reports and presentations to communicate campaign results, insights, and recommendations to key stakeholders.

5)In-Store Activation Execution

• Ensure that product placements, signage, and displays are strategically positioned to capture customer attention.
• Execute in-store display, promotions, and activations in line with brand guidelines.
• Work closely with dealers and local sales team to secure optimal shelf space and visibility elements placement in right areas

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6)Competition Analysis and Reporting

• Monitor competition merchandising & consumer activation (including Offers) initiatives.
• Provide regular reports offering insights into the impact of these activities.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business Administration, or related field(Field is preferable).
• Project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication, interpersonal, and negotiation skills.
• Creative thinking and problem-solving abilities.
• Proficient in MS PowerPoint and Excel, with the ability to navigate datasets and derive meaningful insights
• Ability to work effectively in a fast-paced, dynamic environment.
• Flexibility to travel and work evenings or weekends as required for events and activations.
• Experience in the consumer goods or retail industry.
• Willingness and motivation to learn all aspects of the business, both within and outside the marketing domain