Executive - Channel Sales

Company Description Merino Group is a global leader in decorative laminates and surfacing solutions, with a presence in over 80 countries and an annual turnover exceeding 250 million USD. Headquartered in India and employing more than 5,000 people, the group has a diversified portfolio spanning surfacing solutions, information technology, and food and agro products. Merino operates five state-of-the-art manufacturing facilities and offers a wide range of products with over 10,000 SKUs, supported by advanced technologies such as its new Low-Pressure Laminates facility with German technology. Guided by the principles of Excellence, Economy, and Ethics, the organization is undergoing a digital transformation to become a customer-centric, digital-first enterprise with strong capabilities in sales digitization, data analytics, and secure technology. Merino also invests significantly in sustainability, focusing on clean energy, water conservation, waste management, afforestation, and reducing its carbon footprint to create long-term value for all stakeholders.

Role Description This is a full-time, on-site Executive – Channel Sales role based in Nashik. The Executive – Channel Sales will be responsible for managing and growing relationships with distributors, dealers, and channel partners to drive sales of Merino laminates and surfacing solutions. Day-to-day activities include identifying and onboarding new channel partners, monitoring sales performance, and implementing channel sales strategies to achieve volume, value, and profitability targets. The role involves regular market visits, product presentations, and training for channel partners and their sales teams, as well as collecting market intelligence on competition, pricing, and customer preferences. The Executive – Channel Sales will collaborate closely with internal sales, marketing, supply chain, and finance teams to ensure timely order processing, inventory management, and high levels of customer satisfaction, while maintaining accurate reports and forecasts.

• Strong channel sales and distribution management skills, including experience working with dealers, distributors, and trade partners in building materials, laminates, or related industries.
• Proven ability in business development, territory management, and achieving sales targets through structured planning and execution.
• Solid communication, negotiation, and relationship-building skills to influence and support channel partners and internal stakeholders.
• Capability to analyze sales data, track market trends, and provide actionable insights to refine channel and pricing strategies.
• Comfort with using CRM tools, MS Excel, and other digital platforms for reporting, forecasting, and managing sales activities.
• Bachelors degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Prior experience (typically 1–5 years) in channel sales or field sales, preferably in building materials, furniture, interior solutions, or FMCG sectors.