98+ Applicants
Posted: 7 months ago
6-10 years
Ahmedabad,
Gujarat
Work from Office
Posted: 7 months ago
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Applicants: 98+
Job Description
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Job Description
- The Assistant Manager will support the creation, execution, and monitoring of MICA's branding and communication initiatives. You will focus on ensuring regularity and consistency in institutional messaging, strengthening media relations, and supporting reputation-building activities. This role will involve a great deal of coordination with multiple internal and external parties, including mainstream media and publishing houses. The position is ideal for someone with strong writing and coordination skills who is eager to grow into a strategic communication leader.
Your responsibilities will include assisting in drafting and disseminating press releases, media kits, newsletters, and institutional announcements. You will maintain and update the media contact database, coordinate media interactions and briefings, and monitor daily media coverage. Additionally, you will prepare media clippings and generate communication reports for leadership. Supporting the design and rollout of brand guidelines across departments and partner agencies will also be part of your role.
You will be responsible for drafting internal and external messages such as employee memos, newsletters, website content, and brochures. Collaboration with external PR agencies, vendors, and creative teams will be required. Contributing to the planning of reputation-building campaigns and brand storytelling initiatives is another key responsibility. You will also assist in developing crisis communication protocols and prepare draft responses.
Key Performance Indicators (KPIs) for this role include securing positive media coverage monthly/quarterly, timely completion and updation of collaterals, brand guideline compliance across collaterals, average PR turnaround time for campaigns/announcements, and volume and quality of press coverage reports generated, as well as archiving and retrieving media stories.
Qualifications & Experience:
- Postgraduate in Communications, PR, Marketing, or related discipline.
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- Strong writing, editing, and verbal communication skills.
- Ability to coordinate multiple stakeholders and manage timelines.
- Familiarity with PR tools (Meltwater, Cision, or similar) and media monitoring techniques.,
Skills
BrandingMediaMarketingStakeholder ManagementWritingBrand ManagementMedia RelationsEditingCommunicationCoordinationVerbal CommunicationPRIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
MICA is a leading institution for higher education in strategic marketing and communication.
Important dates & deadlines?
Application Deadline
25 Oct 25, 01:57 PM IST
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