One MobiKwik Systems - Senior Manager - Social Media

MobiKwik
Role Overview:
We are looking for a platform-native Social Media Lead to own MobiKwik's social presence end-to-end: from strategy and content to analytics and creator partnerships. This is a team lead role, and the hired candidate will work closely with marketing, product and business teams.
The ideal candidate is someone who has inherent understanding of social: how feeds work, why content travels, and how to build a brand voice that resonates across formats. They should be equally comfortable writing a strategy deck or a brief, reviewing creative or analytics, and managing an influencer roster.
Key Responsibilities:
Social Strategy & Platform Ownership:
- Own the social media strategy for MobiKwik across Instagram, YouTube, LinkedIn, X (Twitter), and emerging platforms.
- Build and manage a monthly content calendar aligned to brand campaigns, product launches, and cultural moments.
- Lead relationships with our social media agencies to ensure timely delivery of all things social.
- Define platform-specific tone, format, and content mix (educational, engagement, brand, product).
- Drive follower growth, engagement, and share-of-voice benchmarks in the fintech category.
Creative and Content:

- Lead the conceptualization and execution of high-impact social campaigns in partnership with the agencies.
- Develop formats that balance brand-building with product storytelling across categories in focus in alignment with business teams.
- Maintain brand voice consistency while adapting tone for platform and audience context.
Influencer & Creator Management:
- Build and manage MobiKwik's creator and influencer programme across macro, micro, and nano tiers.
- Source, onboard, brief, and evaluate influencers for both organic amplification and paid campaigns.
- Develop a measurement framework tracking reach, engagement quality, conversions, and brand lift from creator partnerships.
- Manage agency and freelance resources for content production where required.
Analytics & Reporting:
- Own monthly social dashboards tracking reach, impressions, engagement rate, follower growth, and content performance.
- Conduct competitive social benchmarking against key fintech and consumer app brands.
- Use data to iterate content strategy, identify winning formats, and inform campaign planning.
- Present performance reviews and strategic recommendations to brand leadership.
What We're Looking For:
Experience & Background:
- 8 - 10 years of experience in social media marketing, with at least 34 years in a lead or ownership role.
- Demonstrated track record of growing brand social presence (follower growth, engagement, earned reach) in a consumer-facing brand.
- Hands-on experience managing influencer programmes; not just coordination, but briefing, creative evaluation, and measurement.
- Experience in fintech, BFSI, consumer internet, or e-commerce strongly preferred.
Skills & Capabilities:
- Deep platform fluency across Instagram, YouTube, LinkedIn, and X: understanding of algorithm behaviour, content formats, and audience dynamics.
- Strong creative eye: ability to evaluate scripts, visual concepts, and copy with a platform-native lens.
- Analytical mindset: comfortable reading dashboards, interpreting engagement data, and translating insights into content decisions.
- Ability to manage multiple workstreams and stakeholders simultaneously in a fast-paced environment.
Mindset:
- Genuinely passionate about social media and culture.
- Bias for action: prefers shipping and iterating over perfecting and waiting.
- Comfortable with ambiguity and able to build structure where little exists.