Lead - Performance Marketing - Media - IIT/NIT

Description:

Job Title: Performance Marketing Lead - Mumbai

Campaign Strategy & Execution:

- Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads

- Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies

- Design and run A/B tests on creatives, messaging, landing pages, and audience segments

- Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns

Performance Optimization:

- Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV

- Identify high-performing audience segments and scale winning campaigns

- Conduct keyword research, audience segmentation, and competitor benchmarking

- Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments

Analytics & Tracking:

- Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET

- Monitor funnel performance and attribution models across channels

- Prepare weekly and monthly performance reports with actionable insights

- Identify opportunities to improve conversion funnels and campaign efficiency

Creative & Cross-Functional Collaboration:

- Collaborate with design and content teams to develop high-performing ad creatives

- Provide data-driven creative briefs based on campaign insights

- Work with product and CRO teams to optimize landing pages and improve conversion rates

CRM & Lifecycle Marketing:

- Work with the CRM team to optimize lead nurturing and customer lifecycle journeys

- Integrate paid campaigns with CRM platforms (HubSpot, Zoho, Salesforce, or similar) to improve attribution and lead quality

- Track and optimize lead-to-customer conversion across the funnel

- Build retargeting and re-engagement strategies using CRM data

Mandatory:

- Strong expertise in Meta Ads Manager (Facebook & Instagram)

- Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen)

- Experience managing campaigns on Microsoft Advertising (Bing Ads)

- Strong understanding of campaign objectives, bidding strategies, and audience targeting

- Experience with Google Analytics 4, Google Tag Manager, and tracking pixels

- Strong analytical skills with proficiency in Excel / Google Sheets

- Experience running A/B tests and interpreting campaign performance data

Target Industry: Digital Agencies

Gender: Open

Experience: 2-4 Years in the Trenches: Youve managed significant monthly spends and have the receipts to prove your success

Job Location: Chakala - Andheri East, Mumbai

Working Days: 5 days

Qualification: B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent)

Notice Period: Immediate to 30 days

Relocation candidates: No

About Morpheus Consulting:

Morpheus Consulting understands the dynamics attached to talent acquisition, relationship management and the required service levels within the regional industry. Our heritage is now our main strength as we continue to work within our core markets to deliver key account management and strong contingency recruitment practices to our clients and candidates.

Recruitment is a people-focused business our success and growth are reliant upon our people. Our team of 130 consultants based in Middle east, Asia and Africa offer a blend of international recruitment experience, coupled with a platform of local market and industry knowledge. Morpheus Consulting has its presence since 2007 and has established itself as a reputed recruitment specialist in its industry.

With footprints in Asia, Africa and the Middle East, we offer professional and bespoke contingency and retained search services across a variety of industrial sectors. This vast experience, industry expertise and knowledge enables our consultants to identify and present the highest quality candidates to our clients, in line with their business objectives and culture.

We have built our brand by investing in people, whether it is our own consultants, candidates, or clients. This core value is central to our success, which underpins everything we do, and in return has translated into a successful and established Morpheus Consulting brand that our clients and candidates can trust.