Head - Marketing - SaaS Product

Strategic Leadership

- Define and lead the overall marketing vision and roadmap for the company

- Align marketing efforts with business growth objectives and category expansion.

Brand Positioning & Narrative

- Establish a strong and differentiated brand identity for the company.

- Develop positioning, tone of voice, and messaging that resonate with B2B tech audiences.

Integrated Marketing Campaigns

- Plan and execute cohesive campaigns across ATL (TV, Print, Outdoor), BTL (Events, Activations, Trade Shows), and Digital channels to drive awareness, leads, and engagement.

Team Leadership

- Build, lead, and mentor a high-performing marketing team.

- Foster collaboration, innovation, and excellence.

B2B Growth Marketing

- Develop scalable demand-generation strategies, leveraging ABM (Account-Based Marketing), content-led strategies, and product marketing to fuel pipeline and sales enablement.

Product Marketing

- Work closely with product and sales teams to develop go-to-market strategies, customer personas, competitive intelligence, and value proposition messaging.

Media & Agency Management

- Oversee media planning and execution in collaboration with internal and external partners.

- Manage vendor relationships to ensure top-notch creative, production, and media delivery.

Customer Experience

- Ensure brand experience is consistent across the buyer journey from awareness to post-sale engagement.

Budget Ownership

- Plan and manage the marketing budget effectively, ensuring high ROI across initiatives.