ECommerce Marketing Lead, MBG India

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Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the worlds largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovos continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovos world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Key Responsibilities

• Strategy Execution
• Support all NPI campaigns for their eCommerce requirements including creative assets, merch planning, media planning, platform co-marketing, engagements etc.
• Lead event and BAU marketing for ecommerce and D2C platform
• Oversee relevant touchpoints, including on platform marketing / merchandising/search, social media, paid media, website, email etc to drive conversions
• Leverage data-driven insights to optimize media planning and budgeting for ecommerce platforms.
• Ensure brand consistency and engagement across ecommerce and D2C.
• Performance Marketing Growth
• Lead performance marketing campaigns across Google Ads, Meta (Facebook Instagram), and emerging platforms for eCommerce events.
• Manage PPC, SEO, social media ads, affiliate marketing and retargeting strategies for eCommerce and D2C.
• Optimize customer acquisition costs (CAC) and maximize return on ad spend (ROAS) for ecommerce and D2C.
• Drive customer acquisition and retention efforts by identifying opportunities for upselling, cross-selling, and increasing average order value (AOV).
• 
  A/B test different creatives, landing pages, and ad formats to improve conversion rates.
• Use advanced analytics tool like Adobe Analytics to track, measure, and optimize campaign performance.
• Work closely with the segment marketing leads / campaign leads to support in their ecommerce legs.
• Implement conversational commerce (WhatsApp, Messenger, Chatbots) to drive direct sales.
• Support upcoming online sales platform marketing such as Quick Commerce.
• Customer Experience Retention
• Own the end-to-end customer journey from discovery to post-purchase engagement.
• Utilize CRM loyalty programs to improve customer retention and lifetime value (LTV).
• Implement personalization tactics via AI-driven recommendations, targeted email campaigns, and SMS/push notifications.
• Monitor and respond to customer reviews, feedback, and support queries to ensure brand loyalty.
• Data, Analytics Reporting
• Utilize business intelligence tools to track KPIs (conversion rates, AOV, ROAS, churn rates, etc.).
• Implement customer segmentation to refine targeting and personalization.
• Report on ROI, marketing spend efficiency, and customer insights to leadership.
• Stay updated with the latest digital trends, competitor strategies, and technological advancements.

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  Partnerships Innovation
• Experiment with new acquisition channels.
• Pilot emerging trends such as voice search, AI-driven shopping assistants, and programmatic advertising.
  

Skills Required

• Required Skills Experience
• 8+ years of experience in DTC, e-commerce, digital marketing, or growth roles.
• Proven track record of managing large-scale performance marketing budgets.
• Expertise in Google Ads, Meta Ads, SEO, programmatic advertising, and influencer marketing.
• Strong analytical skills and experience using Google Analytics, GA4, Looker, Power BI, etc..
• Familiarity with e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
• Strong understanding of customer behavior, retention strategies, and data-driven decision-making.
• Leadership and stakeholder management skills to collaborate across functions.
  

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