Data Analyst-Freelance

Role and client overview:

• This role is focused on creating data driven value and actionable insights for a variety of clients and prospects.
• You will frequently participate in gathering requirements, drafting scope and planning related to ongoing and new analytical engagements.
• You will often present you data-driven insights and recommendations to clients and other stakeholders and be part of the business conversations.
• You will engage in ad-hoc analyses that go beyond explaining “what happened” to “why it happened” and “what should be done” to influence the results.
• You will operate as part of a structured, process driven team with a path to learning and growth
• You will be integrated into the end client data and analytics ecosystem with an opportunity to achieve.

Here are the key responsibilities:

• Build and operate large Marketing Intelligence, Business Intelligence and Data Management projects.
• Drive projects, reports and dashboards with data sourced from across Websites, Mobile, Search, Campaign, Competitive, Social, and Consumer analytics
• Ensure and test towards proper analytics implementation and reporting accuracy
• Work on understanding, modeling and validation of large datasets for your output.
• Ownership of projects as an SME and prompt tracking/ communication on day-to-day progress and updates
• Ability to find creative solutions to complex problems and multi-task in a high energy environment

Skills

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• Must have proven BI skills on PowerBI, Tableau, Data Studio
• Must have data modelling skills on MS Excel, MS Access and SQL queries (R or Python is a plus)
• Must have proven experience on Web analytics – Adobe Analytics, Google Analytics.
• Must have experience on CRM analytics – evaluating SMS/ Email performance and recommending optimizations on audience, dispatch strategy and database improvements
• Coding skills or familiarity with being able to read, write at least one analytics/ programming language
• Analytics implementation experience to test/ troubleshoot tagging infrastructure to track the websites/ campaigns /marketing activities.
• Be familiar with non-digital marketing channels (TV, video, print, ooh, experiential, etc.) and how they intersect with the interactive/digital world.
• Understand usability, digital best practices, and online consumer behaviour and is up to date on the latest digital marketing trends
• Excellent communication/interpersonal skills- should be capable of communicating over, collaborating on and presenting their work to stakeholders
• Should be able to juggle with multiple projects at a time and be able to deliver the projects on time.
• Has obsessive attention to detail and comfortable taking ownership of tasks and projects