MyHQ - Deputy Vice President/General Manager - Digital Growth

Deputy Vice President/General Manager - Digital Growth

Description:

What is the role: Tapping, delivering and growing serviceable demand every month & quarter to all business lines

Team: Growth Marketing
Location: Bangalore
About myHQ:

myHQ is Indias largest flexible workspace solutions platform. We empower todays workforce with the freedom to work from anywhere via our tech-driven workspace products - day passes, meeting rooms, managed offices, and enterprise leasing solutions. With 1500+ workspaces across 10+ cities, weve served over 100,000 professionals and businesses.
Backed by ANAROCK, one of Indias largest real estate consultancies, were now scaling across the country with a strong focus on enterprise growth and product-led acquisition.
Why this role exists:

Digital already drives a large part of our pipeline.
But scale brings a new problem: quality > quantity.
Were looking for someone to own digital acquisition as a business function, not a collection of channels.
This role exists to:
- Build predictable inbound demand
- Scale enterprise-quality leads

- Make smart bets across paid, organic and platform-led acquisition
- Ensure every rupee spent or page published ties back to revenue
Key Responsibilities:
End-to-End Digital Demand:
Own all digital lead-generation channels, organic and inorganic:
- SEO
- Paid Search (Google)
- Paid Social (Meta, LinkedIn, etc.)
- Organic content & distribution
- Lead efficiency: Driving projects around ABM/outreach, cross sell / upsell, journeys & comms on existing database
- Define channel-wise roles across funnel stages (discovery intent conversion).
- Set and own clear growth OKRs: leads, CAC, lead quality, pipeline contribution.
Performance Marketing (Paid Channels):
Own and scale paid acquisition across:

- Google Search
- Meta (Facebook & Instagram)
- LinkedIn and other relevant B2B platforms
- Decide where paid makes sense and where it doesnt.
Drive:
- Audience & intent segmentation
- Landing page & funnel optimisation
- Reduce dependence on low-quality or brand-only traffic.
Organic Growth & Compounding Channels:
- Own SEO as a long-term growth moat (tech, content, authority).
Build organic demand via:

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- Search-led content
- Programmatic pages (cities, categories, use cases)
- Local SEO and platform presence
- Ensure organic efforts compound and lower blended CAC over time.
Platform-Led & Experimentation Channels:
Identify and test new lead-gen surfaces:

- Aggregators
- Listing platforms
- Partnerships with demand marketplaces
Run rapid experiments to validate:

- Channel viability
- Lead quality
- Scalability
- Kill what doesnt work - quickly.
Who you are:
- 5+ years of experience owning digital growth in high-growth companies.
- Hands-on across multiple acquisition channels, not just one.
Comfortable switching between:
- Strategy and execution
- Experimentation and optimisation
Strong understanding of:
- Performance marketing fundamentals
- SEO and organic growth levers
- Funnels, attribution and CAC