MYK LATICRETE - Regional Market Development Manager

1) Market Development Responsibilities:
- Oversee marketing development activities across assigned regions/territories
2) Team Leadership:
- Lead a team of Area Market Development Managers and/or Market Development Executives.
3) Influencer Engagement:
- Spearhead influencer engagement activities such as promotional meets, naka meets, and van activities.
4) Activity Effectiveness Analysis:

- Analyse the effectiveness of engagement activities and suggest as well as execute next steps for business generation.
5) Retention and Growth of Masons/Contractors:
- Responsible for the retention and growth of masons and contractors within the assigned territory.
- Lead and achieve desired targets of mason and contractor schemes.
- Engage with non-active or zero-point users (masons/contractors) to encourage them to scan product tokens.
6) Site Leads Management:
- Maintain and follow up on site leads for conversion to ensure continuous site demands of MYK Laticrete products.
7) Relationship Building:
- Work closely with Architects, large masons, and contractors to establish new products in the market.
- Build relationships with architects and interior designers to help the team secure product and site approvals.
8) Branding Management:
- Manage branding vendors and execute branding/visibility initiatives as per market demand.
9) Strategic Approach:
- Inputs to team/ management to capture new/ existing market share
- This role involves handling a part of North, based out of Chandigarh