Lead - Growth & Product Marketing - AgriTech Startup

About the Company
Our client is a pioneering Agri-Technology (AgTech) company transforming India's agricultural landscape through digital innovation, sustainability, and social impact. Founded in 2024, the company leverages data-driven solutions to empower farmers, improve productivity, and promote environmentally responsible practices.
The company is now building a digital platform and mobile app that connects farmers, service providers, and agri-value chain stakeholders to enable smarter decision-making, efficient waste management, and access to agriculture and allied services.
Position Overview
The Lead - Growth & Product Marketing will be responsible for driving the growth strategy, app adoption, and user engagement for Company's digital platform. The role requires a strong blend of product thinking, digital marketing expertise, and customer empathy, ideally from a consumer-tech or e-commerce background.
This is a high-impact role at the intersection of technology, sustainability, and community empowerment - shaping the go-to-market and engagement strategy for an inclusive AgriTech ecosystem.
Key Responsibilities:
Growth & Marketing Strategy
- Develop and execute an integrated user acquisition, activation, and retention strategy for the KUPL mobile app.
- Build multi-channel marketing campaigns (digital, influencer, field activations, partnerships).
- Drive data-led experimentation to improve customer journeys and conversion rates.
Product & App Marketing
- Partner with the Product and Tech teams to influence roadmap decisions based on user feedback and analytics.
- Design in-app communication strategies (push notifications, referral programs, loyalty schemes).
- Define and monitor key growth metrics such as CAC, LTV, engagement rate, churn, and retention.

Brand Building & Content
- Develop a compelling brand narrative around sustainability, innovation, and community empowerment.
- Lead creation of digital and vernacular content tailored to farmers and rural users.
- Build strategic collaborations with Agri influencers, FPOs, and regional partners.
Cross-Functional Leadership
- Work closely with Product, Technology, Operations, and CSR teams to align marketing initiatives with organizational goals.
- Manage marketing budgets, agency partners, and internal creative teams for impactful execution.
Key Requirements
- Experience: 8-12 years, ideally in consumer-tech / e-commerce / mobility / AgriTech startups.
- Education: MBA or equivalent degree in Marketing, Product Management, or related field.
- Proven track record in app marketing, user acquisition, and product growth.
- Hands-on experience with digital marketing tools, analytics platforms, and automation systems.
- Strong understanding of rural markets, user segmentation, and adoption dynamics
- Exceptional analytical skills, creative thinking, and executional ownership.

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Behavioral Competencies
- Mission Alignment: Passion for sustainability, agriculture, and rural empowerment.
- Customer Empathy: Deep understanding of grassroots users and their motivations.
- Innovation Mindset: Comfortable with experimentation, iteration, and ambiguity.
- Collaboration: Works seamlessly across teams and partners to deliver shared outcomes.
- Integrity & Accountability: High ownership and commitment to impact.
Why Join
- Be part of a founding team building a high-impact AgriTech platform from the ground up.
- Shape how millions of farmers engage with digital ecosystems and sustainable solutions.
- Work in a purpose-driven environment that values innovation, inclusion, and long-term impact.