Lead Associate Demand (Storefront)

About The Company
Who are we
Myntra is Indias leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, weve always believed in disrupting the ordinary.
We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. Were bold in our thinking, agile in our execution, and collaborative in spirit.
Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
Lead Associate Demand
About the Role
We are looking for a sharp, data-driven, and user-centric Manager – Storefront Planning & Analytics to own and elevate the Myntra Club storefront (combining Below-The-Line/BTL initiatives and the dedicated in-app shopping experience).
In this role, you will stand at the intersection of consumer trends, UX design, data analytics, and growth strategy. You will track whats buzzing in the branded and premium fashion segments, partner with UI/UX teams to build an elite experience-meets-commerce ecosystem, and work closely with category leads to curate compelling stories, events, and IPs that drive engagement and revenue.
Key Responsibilities

• Storefront Experience & UI/UX Strategy
• Best-in-Class Experience: Collaborate directly with UI/UX design and product teams to build and maintain an immersive Myntra Club environment that balances premium brand aesthetics with frictionless commerce conversion.
• Trend & Premium Market Intelligence: Stay ahead of macroeconomic and consumer trends within the branded and premium fashion/lifestyle segments to continuously evolve the storefront narrative.
• Category Discovery & Storytelling: Work cross-functionally with diverse category teams to source engaging content and brand stories, deeply understanding and solving their unique product discovery needs.
• Analytics, Search & Performance Optimization
• Platform & Search Insights: Monitor platform search trends, user discovery patterns, and search/sort reporting to optimize product visibility across the Myntra Club funnel.
• Structured Problem Solving: Drive strategic decisions by formulating hypotheses, structuring complex business problems, conducting deep-dive data analyses, and delivering clear executive reporting.
• Portfolio Health: Develop, roll out, and maintain 360-degree performance dashboards to track platform and category-level metrics, helping leadership isolate friction points and double down on high-growth areas.
• Statistical Analysis: Apply statistical methods to raw data to generate actionable insights, forecasting models, and clear business impact reports.
  

Qualifications & Experience

• Education: Bachelors Degree in Engineering or a related quantitative field from an accredited university or college.
• Experience: 2+ years of direct experience in e-commerce analytics, digital storefront strategy, or category planning.
• Technical Proficiency: Expert-level mastery of Advanced MS Excel is strictly required. Familiarity with e-commerce analytics tools and data visualization frameworks is highly preferred.
• Communication & Influence: Exceptional written and verbal communication skills with a proven track record of synthesizing data into stories for senior stakeholders.
• Execution & Ownership: Highly self-motivated and results-oriented; able to operate independently with minimal oversight in a fast-paced, matrixed environment.
  

Required Skills
pricing strategy, promotion strategy, data analytics, insights, demand fulfillment, commercial acumen, market intelligence, customer relationship management, stakeholder management
Required Education
UG