STRATEGIC MARKETING MANAGER

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 2 weeks ago
5-7 years
Dubai, United Arab Emirates
work from office

Posted: 2 weeks ago
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Applicants: 98+
Job Description
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Job Description

Key Responsibilities
JOB DESCRIPTION
Category Strategy & Ownership
  • Define and drive the mid- to long-term category strategy for the Horeca channel
  • Identify priority segments, channels, and customer groups based on market potential
  • Establish clear category positioning, value propositions, and growth roadmaps
Market Intelligence & Business Insights
  • Lead the development of data-driven insights on market size, trends, and competitive landscape
  • Act as the go-to expert for Horeca category intelligence within the organization
  • Translate insights into strategic recommendations and business opportunities
Portfolio & Brand Leadership
  • Own the category portfolio strategy, including product mix, gaps, and future needs
  • Work closely with product development and marketing teams to shape offerings aligned with market needs
  • Lead new product introduction strategy for Horeca (from concept to market readiness)
Commercial Planning
  • Develop annual and multi-year category plans, including volume, revenue, and growth targets
  • Define pricing logic, margin expectations, and investment priorities
  • Build business cases for new opportunities and strategic initiatives
Performance Management
  • Track and analyze category performance across key metrics (sales, share, profitability)
  • Continuously refine strategy based on performance and market evolution
  • Provide clear direction to the sales team on priorities and focus areas
  • Looking to get Placed? Try our Placement Guarantee Plan

Cross-Functional Leadership
  • Act as the bridge between strategy and execution, ensuring alignment across Sales, Marketing, and Supply Chain
  • Provide the Horeca sales team with clear strategic direction, segmentation, and priorities
  • Support, but do not lead, market activation — ensuring consistency with overall strategy
What We're Looking For
  • Bachelor's degree in marketing, Business, or a related field
  • 5+ years of experience in Brand Management, Category Management, or Strategic Marketing
  • Strong experience in FMCG and/or HoReCa/Foodservice environments
  • Proven ability to build strategies from scratch and translate insights into growth plans
  • Strong analytical and strategic thinking skills
  • Ability to influence without direct authority (no direct reports initially)
  • Comfortable working in a hands-on, evolving environment

Skills

Performance ManagementMarketingStrategic MarketingMarketing Manager

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About Company

Napco National is a leading manufacturer of paper, plastic, and corrugated packaging solutions. We serve a diverse range of industries including food and beverage, consumer products, and industrial goods. With a commitment to quality, innovation, and sustainability, we strive to exceed customer expectations and contribute to a better future.

Important dates & deadlines?

Application Deadline

15 Jun 26, 01:39 PM IST

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STRATEGIC MARKETING MANAGER

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