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Job Description
JOB DESCRIPTION
Category Strategy & Ownership
- Define and drive the mid- to long-term category strategy for the Horeca channel
- Identify priority segments, channels, and customer groups based on market potential
- Establish clear category positioning, value propositions, and growth roadmaps
- Lead the development of data-driven insights on market size, trends, and competitive landscape
- Act as the go-to expert for Horeca category intelligence within the organization
- Translate insights into strategic recommendations and business opportunities
- Own the category portfolio strategy, including product mix, gaps, and future needs
- Work closely with product development and marketing teams to shape offerings aligned with market needs
- Lead new product introduction strategy for Horeca (from concept to market readiness)
- Develop annual and multi-year category plans, including volume, revenue, and growth targets
- Define pricing logic, margin expectations, and investment priorities
- Build business cases for new opportunities and strategic initiatives
- Track and analyze category performance across key metrics (sales, share, profitability)
- Continuously refine strategy based on performance and market evolution
- Provide clear direction to the sales team on priorities and focus areas
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- Act as the bridge between strategy and execution, ensuring alignment across Sales, Marketing, and Supply Chain
- Provide the Horeca sales team with clear strategic direction, segmentation, and priorities
- Support, but do not lead, market activation — ensuring consistency with overall strategy
- Bachelor's degree in marketing, Business, or a related field
- 5+ years of experience in Brand Management, Category Management, or Strategic Marketing
- Strong experience in FMCG and/or HoReCa/Foodservice environments
- Proven ability to build strategies from scratch and translate insights into growth plans
- Strong analytical and strategic thinking skills
- Ability to influence without direct authority (no direct reports initially)
- Comfortable working in a hands-on, evolving environment
Skills
Performance ManagementMarketingStrategic MarketingMarketing ManagerIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Important dates & deadlines?
Application Deadline
15 Jun 26, 01:39 PM IST
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