Director - Digital Marketing

Company Description:

Netenrich boosts the effectiveness of organizations security and digital operations so they can avoid disruption and manage risk.

Resolution Intelligence CloudTM is our native-cloud data analytics platform for enterprises and services providers that need highly scalable, multitenant security operations and/or digital operations management.

Resolution Intelligence Cloud transforms security and operations data into intelligence that organizations can act on before critical issues occur.

More than 3,000 customers and managed service providers rely on Netenrich to deliver secure operations at scale.

Role: Director / Senior Manager, Digital Marketing.

Experience Required: 8+ years of relevant experience.

Location: Hyderabad.

The Opportunity:

- We are seeking a visionary digital marketing leader to own and accelerate our global inbound marketing function, with a primary focus on the North America and APAC regions.

- You will be responsible for developing and executing a sophisticated, multi-channel inbound strategy to drive high-quality leads, build a robust sales pipeline, and achieve revenue goals.

- You will lead a talented team and oversee the entire inbound funnel, from awareness and acquisition to conversion and handoff.

- This is a key leadership role for a data-driven strategist who can orchestrate digital events, leverage a modern MarTech stack, and collaborate effectively with sales and marketing counterparts.

Key Responsibilities :

- Inbound Strategy & Leadership: Develop and execute the comprehensive inbound marketing strategy to meet and exceed lead generation and pipeline targets for North America and APAC.

- Channel Performance: Oversee the performance of all inbound digital channels.
You will collaborate with the SEO/SEM specialist on search strategy while owning the broader channel mix, performance marketing (paid social, display), and conversion rate optimization (CRO).

- Digital Events: Own the strategy and planning for our digital event program, including webinars and podcasts, to build our brand, engage prospects, and generate qualified leads.

- Technology &Analytics: Lead the strategic use of our core marketing technology stack, including our marketing automation platform (HubSpot), to refine targeting, personalize campaigns, and deliver insightful performance reporting.

- Team Collaboration: Foster a strong, collaborative environment. You will be a key partner to leaders across the demand generation, BDR, sales, and product teams to ensure a seamless MQL-to-Opportunity handoff process and cohesive go-to-market execution.

- Funnel Optimization: Continuously analyze the inbound marketing funnel to identify areas for

improvement, implementing A/B tests and other experiments to optimize performance and ROI.

Your Qualifications:

- Bachelors degree in Marketing, Business, or a related field.

- 8+ years in B2B digital marketing, with a proven track record of scaling inbound marketing programs for a global SaaS or cybersecurity company.

- Deep expertise in developing multi-channel inbound strategies with a focus on North American and APAC markets.

- Strategic and hands-on experience with marketing automation platforms (HubSpot is highly preferred).

- Demonstrated success in planning and managing digital events like webinars and podcasts.

- Exceptional leadership and communication skills, with extensive experience collaborating with sales, BDR, demand generation, and product teams.

- Strong analytical skills with a data-driven mindset and the ability to translate insights into actionable

strategy.