Sr. Manager, Developer Marketing

Developer GTM Strategy and Positioning

• Define and own the go-to-market strategy for Bluehosts agentic developer platform, including AI Agents, MCP-native tooling, and vibe-coded App infrastructure

• Develop differentiated positioning and messaging that speaks to developers buildingand hostingautonomous, AI-powered experiences on Bluehost

• Identifyand prioritize high-impact developer segments - including SMB developers, agencies, indie hackers, and AI-native builders - and tailor GTM motions accordingly

• Monitor the competitive developer platform landscape and continuously sharpen Bluehosts position against emerging agentic infrastructure players

Developer Community and Ecosystem

• Build and grow a vibrant developer community around Bluehosts agentic platform through programs, forums, events, and ambassador networks

• Design and run developer programs includingearly access, beta programs, hackathons, and developer advisory councils

• Identify, recruit, and nurture developer advocates and technical champions who can authenticallyrepresentBluehost in the broader agentic ecosystem

• Cultivate strategic partnerships with AI tooling providers, framework communities, and developer platforms to expand Bluehosts ecosystem footprint

Technical Content and Developer Enablement

• Own the developer content strategy - including documentation, tutorials,quickstarts, sample apps, and API references - that enables developers to build and ship faster on Bluehost

• Partner with Engineering and Product to translate agentic capabilities (e.g., MCP integration, agent orchestration, tool-use APIs) into clear, compelling developer narratives

  

• Develop technical use cases and reference architectures thatshowcasewhatspossible with Bluehosts agentic infrastructure

• Enable Sales, Partner, and Support teams with developer-specific tools, messaging, and training to effectively communicate agentic value

Developer Launches and Adoption

• Lead cross-functional developer launches - from private beta to GA - ensuring strong developer uptake, activation, and sustained engagement

• Define and track developer-specific success metrics including registrations, API activations, time-to-first-call, and ecosystem contributions

• Design onboarding experiences and activation sequences that reduce friction and accelerate the path from signup to deployed agentic app

• Partner with Growth and Lifecycle teams to build developer acquisition and retention motions across online, community, and partner channels

Developer Events and Evangelism

• Represent Bluehost at key developer conferences, AI summits, and agentic platform events - including speaking, sponsorships, and hands-on workshops

• Plan and execute Bluehost-owned developer events including virtual demos, office hours, and build-alongs

• Build Bluehosts presence and credibility in agentic developer communities including GitHub, Hugging Face, Discord, and developer-focused social channels

• Shape external narratives around Bluehosts agentic platform vision through thought leadership, PR, and developer-first content

Preferred experience

• Hands-on experience building with agentic frameworks, LLMs, or MCP-native tooling (e.g.,OpenClaw,AutoGen, Claude, OpenAI Agents SDK)

• Background in web hosting, SMB platforms, or developer infrastructure products

• Experience with developer-focused paid and organic acquisition channels, including GitHub, Hacker News, developer newsletters, and Discord communities

• Familiarity with SMB and agency developer segments and their distinct needs vs. enterprise developers

• Experience running or sponsoring hackathons, developer challenges, or community-driven build programs

• MBA or advanced technical degree in Computer Science, Engineering, or related field

Why youll love us.

• Work-life balance.Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one anothers differences. Were proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with employees globally.

• We care about you.We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching401K,Life/AD&D/STD/LTD,TuitionReimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take youWere fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

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