Head Of Demand Generation

Demand Head – Institutions

Ninjacart - Pioneer. Challenge Yourself. Create Better Lives

Indias leading Fresh produce (Fruits and Vegetables) agritech platform, Ninjacart (founded 2015) is revolutionising the $400B+ agri supply chain with tech-driven commerce, finance, and Supply chain solutions. We aim to reduce food wastage, improve information asymmetry in trades and help reliable sellers find trusted buyers to make fresh produce agriculture more predictable and dependable.

Weve served 200,000+ farmers and 60,000+ retailers & and 5000+ Traders. Over the last 10 years, our made-for-India technology and India-centric solutions have revolutionised the way fruits and vegetables reach consumers plates from farms daily. Eg: We move 300 tons of fresh produce from hundreds of farms to 20,000+ stores in a record 14 hours.

We are backed by Walmart, Flipkart, Tiger Global, Accel, Syngenta & 1000+ Employees. Named LinkedIns Top 25 Startups to Work For and winner of Best Tech for Agriculture at India Digital Enabler Awards 2025, were building a global network for fresh fruits and vegetables —now expanding to Malaysia & Europe via Ninja Global. Our goal is to be a global leader in fresh produce commerce in the next 10 years.

Our Ninja CODE Customer obsession, Ownership mindset, Dream Big & bold responsibility, and relentless innovation. Join a results-driven clan where autonomy fuels scale: Think big & impact millions.

Dive Deeper:

• Ninjacart Vision: Better Lives for Every Agri Citizen
• Our 10-Year Evolution
• Blog: Insights from the Frontlines
• Nandan Nilekani on Ninjacart
• Our Culture CODE

We are looking for a Demand Head with end-to-end sales, distribution and growth ownership experience to lead one of our fastest-growing channels at Ninjacart. The role will directly report into top leadership. This role requires a balance of strategic thinking and tactful execution excellence.

Key Responsibilities :

Business & Growth

• Own channel revenue, customer SLAs, profitability, and growth targets
• Develop and execute growth strategies across existing and new accounts.
• Drive sustainable and profitable business retention and expansion.
• Identify opportunities for optimization of distribution and also new revenue streams, formats, and geography expansion.

Strategic Account Management

• Build and manage relationships with key customers/partners.
• Lead annual and joint business plans, and commercial negotiations.
• Drive market share growth and category expansion within partner accounts.
• Act as the primary business owner for strategic customer relationships.
• Own recon and receivables sanity with accounts across channels

Success Measures

• Compliance on set hygiene guard rails and risk exposure levels
• Achievement of revenue and profitability targets
• Growth within strategic accounts
• Expansion into new business opportunities
• Team capability and leadership effectiveness

Ideal Candidate

• 5–10 years of experience in FMCG, Consumer Products, Food & Beverage, Retail, or related sectors
• Proven track record of owning a business or P&L
• Strong experience managing large Modern Trade, q-commerce or strategic retail accounts.

Preferred Background

We are particularly interested in individuals who have built businesses from the brand side and have experience working with large retail partners.

What Will Make Someone Successful

• Customer-first approach with strong negotiation capability.
• Ability to lead through influence across multiple functions and at customer end.
• Strategic thinker who can also drive execution rigor.

Additional Information

At Ninjacart, we are creating a workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business. Check out what Life at Ninjacart looks like !!