Senior Business Development Manager - BTL Execution ( Navi Mumbai )

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1. BTL Campaign Planning & Execution

• Plan and execute on-ground BTL campaigns including Lift Branding, Gate Branding, Flea Markets, Canopy Activities, Door-to-Door Sampling, and WhatsApp campaigns in RWAs/societies.
• Manage and guide a team of 45 field executives to ensure smooth and timely campaign execution.
• Secure permissions from RWAs/societies and negotiate favorable terms.
• Build and manage vendor networks for logistics, printing, and manpower support.

2. Operations & Reporting

• Handle campaign logistics, timelines, and on-ground execution efficiently.
  
• Track campaign performance, expenses, and effectiveness using Excel dashboards.
• Ensure timely communication and coordination across teams and stakeholders.

3. Stakeholder & Relationship Management

• Manage relationships with RWAs, vendors, and internal teams (Sales, Marketing, Finance).
• Act as the point of contact for resolving on-ground issues and ensuring smooth operations.
• Build strong local networks and maintain good rapport with key society stakeholders.

4. Key Requirements

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  Experience in BTL Marketing, Field Marketing, Campaign Management, or Business Development.
• Experience managing field teams and executing on-ground campaigns.
• Strong negotiation, communication, and stakeholder management skills.
• Good Excel skills for reporting and campaign tracking.
• Strong local market knowledge and fluency in regional language.

5. Success Metrics

• Successful execution of campaigns within timelines.
• Strong stakeholder and vendor relationship management.
• Effective reporting, team management, and campaign performance.