Manager - Digital Media Analytics

Data, tech and analytics consultancyAnnalect, OMG MENA's analytics and technlogoy arm, delivers advanced solutions through data scientisits and engineers. Services include dashboards, automation, and machine learning to optimize ad performance.Services: Measurement & Predictive Analytics, Audience Strategy, AI- Driven Creative Optimization, eCom Analytics, and Adtech?Martech Consultancy.The Digital Media Analytics Project Manager acts as the main bridge between clients and internal technical teams, ensuring smooth delivery of analytics projects related to media performance. This includes initiatives such as dashboard development, attribution frameworks, CAPI implementation, data integrations, and customer data platform (CDP) projects.A Typical Day Will Include

• Client Communication & Requirement Gathering
• Serve as the primary point of contact for clients regarding analytics projects.
• Lead discussions to understand business needs, reporting requirements, KPIs, and success criteria.
• Translate client needs into structured briefs for implementation team.
• Set expectations clearly on timelines, deliverables, and prioritisation.
• Project Planning & Timeline Management
• Build clear project timelines for analytics workstreams such as dashboards, attribution setup, CAPI, or CDP initiatives.
• Manage dependencies, milestones, risks, and follow-ups across teams.
• Ensure projects stay on track and all parties understand next steps and responsibilities.
• Maintain updated documentation and status reports.
• Cross-Functional Coordination
• Work closely with analytics teams, data engineers, media teams, and specialists.
• Align teams around project goals, scope, and deliverables.
• Ensure proper quality checks are completed before client delivery.
• Media Understanding

• Understand the basics of digital media channels (paid social, search, programmatic, video).
• Interpret media KPIs and how they relate to dashboards and attribution.
• Understand how CAPI and CDP fit into the marketing ecosystem.
• Ask the right questions to ensure the analytics output reflects media realities.
• Deliverable Management
• Review dashboards, presentations, and attribution outputs for clarity and alignment with client expectations.
• Support the preparation of performance summaries, project updates, and insights documentation.
• Ensure all deliverables meet quality, accuracy, and usability standards.
• Stakeholder Management
• Build trusted relationships with clients and internal teams.
• Provide clear, professional communication at all stages of the project.
• Support leadership with project status summaries and risk escalation when needed.

The Ideal candidate will have

• Solid understanding of digital media (social, search, display, video, programmatic, etc.).
• Experience working with or around media analytics (dashboards, reporting, attribution, or measurement projects).
• Strong organisational and project management skills.
• Excellent written and verbal communication.
• Ability to simplify complex topics for non-technical audiences.
• Relevant years of experience in digital media, marketing, or media account management.

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  Previous exposure to analytics tools or concepts (GA4, Looker Studio, BigQuery, etc.).
• Experience working with cross-functional teams: data, analytics, media, and product.
• Highly organised and detail-oriented.
• Confident in leading conversations with senior stakeholders.
• Proactive problem-solver with strong follow-through.
• Calm, professional, and structured in fast-paced environments.
• Ability to build strong, positive client relationships.

*Only shortlisted candidates who meet our requirements will be contacted.*DIVERSITY & INCLUSIONAt Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiates us as an employer of choice.EQUAL OPPORTUNITYAt Omnicom Media Group we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, gender expression, disability or any other characteristic. Each person is valued for his or her talents, expertise, experience and perspective.

Omnicom Media Group