Senior SEO Executive

Role Introduction
Job Summary: We are seeking a results-driven, SEO to take ownership of a broad range of SEO activities. You will be responsible for driving performance, collaborating with cross-functional teams, and utilizing both technical and content SEO strategies to improve our search engine visibility. The ideal candidate will focus on executing high-impact SEO initiatives, including keyword research, content optimisation, technical SEO, link building, and integrating AI-driven strategies to enhance our SEO efforts. You should have a strong track record of improving SEO performance, with a hands-on approach and the ability to adapt quickly to algorithm updates.
What You Will Do
Responsibilities:

• SEO Strategy & Implementation: Lead the execution of both technical and content-based SEO projects across the organisation.
• Keyword Research & Content Development: Perform comprehensive keyword research to develop SEO strategies that inform content creation and optimization.
• Content Optimisation: Collaborate with content teams to develop and implement content strategies that drive SEO results while aligning with user intent and business goals.
• Technical SEO: Identify and resolve technical SEO issues, implementing strategies for on-page and off-page optimization.
• Link Building & Digital PR: Develop and execute link-building campaigns through outreach, guest posts, and digital PR to enhance domain authority and search rankings.
• AI Integration: Stay up-to-date with emerging AI technologies and leverage AI tools (e.g., generative AI, NLP models) to improve search relevancy and personalisation.
• Competitor Research: Perform competitor analysis and SEO benchmarking to adopt best practices, identify opportunities, and stay competitive.
• Analytics & Reporting: Use tools like Google Search Console, Google Analytics, Google Tag Manager, and SEMRush to analyse performance, track trends, and provide actionable insights.
• Cross-Team Collaboration: Work closely with internal teams, including product, design, development, and marketing, to ensure SEO strategies align with the companys broader objectives.

• SEO Tools & Platforms: Utilize SEO tools like Ahrefs, Screaming Frog, SEMRush, and others to conduct audits, keyword tracking, and performance reporting.
• Continuous Learning & Strategy Refinement: Stay current with SEO algorithm updates and evolving trends, adjusting strategies to maintain SEO performance.
• Ownership & Accountability: Take responsibility for driving SEO performance, with a proactive approach to managing tasks and meeting deadlines independently.
• SEO Performance Reporting: Create and deliver detailed weekly and monthly reports, highlighting performance, trends, and areas for improvement.
  

What You Will Have
Required Experience:

• Experience: A minimum of 5 years of hands-on SEO experience, with demonstrated results in improving search rankings and traffic.
• Technical SEO: Proven experience identifying, diagnosing, and resolving technical SEO issues to ensure optimal site performance.
• Content SEO: Expertise in conducting content audits, keyword research, and content optimisation strategies to align with SEO goals.
• Link Building: In-depth knowledge of link-building strategies including outreach, guest posting, and digital PR.
• SEO Tools Proficiency: Advanced knowledge of SEO platforms such as Google Search Console, SEMRush, Ahrefs, Screaming Frog, and Google Analytics.
• AI Integration in SEO: Experience with AI-driven tools and strategies for content ideation, keyword targeting, and search query analysis.
• Reporting & Analytics: Strong analytical and reporting skills, with experience in creating data-driven insights to inform SEO strategy.

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  Collaborative Approach: Demonstrated ability to work collaboratively with cross-functional teams, both in-house and external agencies, to achieve SEO objectives.
  

What We Do For You

• Wellbeing?focused?Our?people?are?our?greatest?assets,?and?ensuring?everyone?feels?their?best?self?to?come?to?work?is?integral.
• Annual?Leave?20?days?of?annual?leave,?plus?public?holidays?
• Employee?Assistance?Programme?Free?advice,?support,?and?confidential?counselling?available?24/7.
• Personal?Growth?Were?committed?to?enabling?your?growth?personally?and?professionally?through?development?programmes.
• Life Insurance - 2x annual salary
• Personal Accident Insurance - providing cover in the event of serious injury/illness.
• Performance?Bonus?Our?Group-wide?bonus?scheme?enables?you?to?reap?the?rewards?of?your?success.
  

Who We Are
OneAdvanced is one UKs largest providers of business software and services serving 20,000+ global customers with an annual turnover of 330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UKs most critical sectors.
We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.
To learn more about working at OneAdvanced please click here