Opptra - Product Manager - Fashion & Lifestyle Segment

Product Manager - Fashion & Lifestyle

About Opptra

Opptra (www.opptra.com) is revolutionising global expansion for consumer brands with a sharp focus on e-commerce and digital-first market entry. We are building a portfolio of category-specialised franchising businesses, powered by a centralised technology platform and global supply chain infrastructure.
We enable brands to enter high-growth markets through master franchising and licensing models-leveraging advanced e-commerce capabilities rather than relying solely on traditional brick-and-mortar distribution. With over 70% of global consumer growth driven by Asia, Opptra is focused on unlocking these markets with speed, efficiency, and local expertise.
Role Summary
The Product Manager - Softlines will own and drive digital product initiatives across Opptra's softlines portfolio, with a strong focus on e-commerce platforms, marketplace integrations, and scalable retail technology solutions.
This role sits at the intersection of business, technology, and operations, and is responsible for identifying high-impact product opportunities, shaping product strategy, and delivering measurable outcomes. The PM will work closely with engineering, data, business, and operations teams in a fast-moving, high-ambiguity environment.
Key Responsibilities:
Product Strategy & Ownership:
- Identify, define, and articulate high-impact product opportunities aligned with business goals
- Translate customer problems, operational gaps, and market signals into clear product roadmaps
- Define product vision, success metrics, and outcome-driven KPIs
E-commerce & Domain Leadership:
- Own product initiatives across B2C and B2B e-commerce workflows, including marketplaces and D2C
- Drive solutions across discovery, conversion, merchandising, pricing, inventory, fulfilment, and retention
- Identify value leakage, inefficiencies, and unmet needs across the e-commerce value chain
AI, Automation & Technology Leverage:
- Apply AI, GenAI, and automation thoughtfully to solve real business problems
- Partner with engineering and data teams to design and deliver AI-enabled, scalable solutions
- Ensure technology adoption is measurable, outcome-focused, and responsibly deployed
Build vs Buy & Solution Evaluation:
- Lead product-level decisions across custom builds, SaaS tools, and integrations
- Evaluate trade-offs across speed, cost, scalability, and long-term ownership
- Provide strong product leadership in solution and architecture discussions
Execution & Stakeholder Leadership:
- Drive alignment and execution across cross-functional stakeholders
- Prioritise initiatives based on impact, effort, and strategic relevance
- Influence without authority using structured thinking, data, and clear narratives
- Hold teams accountable to outcomes rather than output
Experience & Skills Required:
- 5-7+ years of product management experience with ownership of complex digital or platform products
- Strong experience in B2C and/or B2B e-commerce, including marketplaces, D2C, and retail workflows
- Proven ability to use data, analytics, and AI/automation to drive product decisions
- Sound judgment in build vs buy decisions and third-party solution evaluation
- Experience working in high-ambiguity, fast-paced startup or scale-up environments