Paid Media- Intern

Education
Graduate or Postgraduate in Marketing
Company
www.plabsventures.com
Experience
0 to 2 Years
Job Task Role

• Conduct campaign and account audits during client onboarding.
• Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
• Implement standardized naming conventions for consistency.
• Develop and implement data-driven campaign strategies aligned with business goals.
• Research target audiences and platform suitability.
• Create media plans using client data, competitor insights, and industry trends.
• Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
• Optimize for key metrics like CTR, CPA, and ROAS.
  
  
  

Our detailed job task role is listed here. For any candidate, expecting to be interviewed, reading through this is mandatory for an interview
Key Success Metrics

• Improvement in KPIs such as ROAS, CPA, and CTR.
• Effi cient budget allocation across platforms.
• Increase in client retention through performance-driven strategies.
• Optimization of conversion tracking and data accuracy.
  

Key Skills

• Basic knowledge of digital marketing or paid ads
• Strong interest in learning platforms like Google Ads, Meta Ads
• Good with Excel or Google Sheets
• Curious, detail-oriented, and proactive in approach
• Clear communication skills
  

Key Behavioural Traits

• Analytical disposition Ability to derive insights from data and optimize campaigns eff ectively.
• Go-getter Proactive in identifying and implementing growth opportunities.
• Self-starter Takes initiative and works independently with minimal supervision.
• Detail-oriented Ensures accuracy in campaign setup, reporting, and execution.
• Adaptability Comfortable working in a fast-paced, ever-evolving digital marketing landscape.
  

Perks/Opportunities

• Exposure to high-budget campaigns across multiple industries.
• Hands-on experience with new marketing technologies and platforms.
• Career growth opportunities with vertical mobility in the organization.
• Flexible work culture with a focus on accountability and performance.
• Opportunity to lead teams and business - vertical and horizontal growth
  

Note: This is a paid internship.Skills: digital marketing,google ads,campaigns,data oriented,communication,meta ads